Is Your Business Too Vulnerable? | EP 156

podcast Apr 10, 2024

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On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for good? 

Do you have systems in place to reach your audience outside of social media? 

Be ready for the next social media outage - and it’s a near certainty there will be one - by making sure you have three things in place. 

  1. Diversified platforms
    • Are you only on Meta? Do you only engage with your audience on Facebook and Instagram?
    • You need to have a presence somewhere else - TikTok, YouTube, Twitter, Pinterest, etc. 
      • Actively engage and build your followings there. 
  2. Email list
    • Email doesn’t depend on social media. You own your email list! 
    • It is SO EASY to send an email when you’ve been building your list all year.
    • Are you working to build your email list? 
      • Listen to episode 109 for 10 ways to build your email list. 
        1. Add a pop-up on your website. 
        2. Create an opt-in on your website with a way to serve your audience.
        3. Run a giveaway.
        4. Post a lead magnet on social media and run ads to it.
        5. Add an email opt-in at checkout.
        6. Create a fun quiz that requires an email address to get results.
        7. Offer a discount or free gift.
        8. Host an event or workshop.
        9. Tease sneak peeks or exclusive behind-the-scenes content with opt-ins.
        10. Get in front of new audiences.
  3. Text/SMS 
    • Are you actively building your text list every month? When Meta went down, I was able to reach my students immediately! 
    • Klaviyo allows you to build your SMS list right alongside your email list. 

Things like Meta going down open our eyes to weaknesses in our businesses. It’s important to build your business to weather whatever storms that come our way! 

Join me for this episode and learn how to create strong, healthy marketing channels that sustain your business… no matter what. 


Episode 109 - 10 Ways to Build Your List - Every Month

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