Four Simple Steps To Gain Your First 1000 Facebook FollowersDec 12, 2021
Starting a Facebook business page from scratch is hard. Like really hard. Even growing an existing page can feel hard. But it’s a critical part of audience building.
You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.
I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page.
I spent six months basically spinning my wheels and not gaining a ton of followers. At the end of those six months, I took a step back and a close look at what I was doing. And what I wasn’t doing. Then I came up with an action plan to get to 1000 followers before the end of the year.
Getting to 1000 followers is possible. Today I’m sharing four things you can do to reach - and pass - that 1000 follower mark.
1. Post regularly.
Consistency is key.
If you want to build an audience, you have to post consistently.
I realized that I hadn’t been posting regularly on my How to Start a Subscription Box Facebook business page. Sure, I would throw a post or two up each week, but I wasn’t consistent. I didn’t have a plan.
I was doing the bare minimum. And I realized the bare minimum wasn’t going to get me where I wanted to go.
I had to step up my game. So I did. I now post daily - consistently and with intention.
I strongly recommend creating a content plan. This will save you SO MUCH TIME and so much brain power. A content plan works for you and your audience. It takes the guesswork out of creating posts and it lets your audience know what to expect.
Keep your content plan simple. Mondays can be sharing new products, Tuesdays going LIVE to share information or teach something your audience will find valuable or interesting, etc.
Batch schedule your posts inside Facebook’s Business Suite. This will keep you on schedule and save you tons of time.
2. Provide content that encourages people to follow.
Posting consistently doesn’t mean posting memes and quotes all day. That is not going to help you attract and connect with the right audience.
Remember the goal of your posts is to gain followers on your page and to connect and engage with the followers you already have.
To increase engagement, I created a variety of post types along with eye-catching graphics that would “stop the scroll.” I started:
- Asking questions - to engage followers and build community.
- Sharing blog posts - to reinforce my brand message and provide value.
- Posting quick tips - to create brand trust and keep an open dialog where all are welcome to participate.
- Sharing wins of my Launch Your Box members - to allow followers to relate to and see themselves in those posts.
Reach NEW potential followers by creating content that encourages shares. Remember, if someone is an ideal customer, chances are they have friends or family members who would be, too!
Videos and images work great. Ask questions, create polls, let your audience know you want to hear from them!
3. Create video content.
You know it took me a while to get comfortable going Live. I’ve talked about this a lot and even written about it in this blog post. I had all the fears, doubts, and insecurities you may feel about it. Really - all of them. But… I got over it. Because I understood just how important it was.
Facebook favors Live content. That means more people will see your content and hear your message.
I started going Live once a week on my Facebook business page. That first week, no one was on with me. And that was okay - I expected that. Three weeks in, eight people joined me Live and the very next week my audience jumped to 32. I’d quadrupled my audience in just one week!
When it was time to launch, I created a specific Facebook Live as an “event” in the events section of my business page. This meant a reminder was sent out to my followers an hour before I went Live. I had 290 people show up Live for this event - I was blown away!
Those 290 people who came live gave my page a lot of juice! So much so that I found myself at 1800 followers a week later.
So what should you do?
Short video is huge for visibility and engagement right now. Listen to episode 37 of my podcast - Using Short Video to Build Your Audience for tips, strategies, and suggestions on how to put short video to work for you.
Not all Facebook accounts have reels now. If yours doesn’t, you can share short videos right into your post. You can also repurpose your Instagram reels onto your Facebook business page. Learn more about repurposing reels in this blog post.
4. Run Facebook Ads.
Facebook Ads. I know, when we’re just starting our pages, investing in ads can seem scary. The truth is ads will give your page a huge boost. But… They can be expensive.
So be strategic in how you use Facebook Ads.
Set a budget.
Your budget for Facebook Ads can be as little as a few dollars a day or a few hundred a month. But start with a budget. Ads need to be something you budget for year-round. This is not a one and done strategy. You need to constantly be audience building and ads are an important part of that.
Choose posts that are getting good engagement.
Sometimes what we think makes a great ad is not really what creates buzz. My strategy is to look at which of my posts for the week are getting the most engagement and turn them into ads. After all, they already have some traction and social proof on them.
Set up engagement ads instead of conversion ads.
Engagement ads are more cost effective than conversion ads. So… you get more bang for your ad buck with engagement ads. And when your goal is gaining followers, we want people engaging and following so we can connect with them. Engagement ads are the perfect strategy.
Boost a post.
If ads seem overwhelming right now, it’s okay to get started by boosting some posts. You will need to learn Facebook Ads in the future, but get yourself out there with some boosted posts.
Don’t forget to “invite” people who have liked your post to also like your page. It’s simple - just click on your post reactions and tap the “invite” button.
I called this post “4 Simple Steps to Gain Your First 1000 Facebook Followers.” Not “4 EASY Steps,” but 4 simple steps. Nothing I’ve recommended is complicated or difficult - okay, Facebook Ads can be tricky but you can learn how to make them work for you!
Following these 4 steps helped me reach 1000 followers on my business Facebook page. Continuing to follow them led to reaching - and passing - 10,000 followers in less than two years.
Get consistent, produce relevant, engaging content, get comfortable with video, and put ads to work for you.
Learn from me:
- Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
- Launch Your Box: My complete training program walks you step by step through how to start, launch, and grow your subscription box business.
- Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
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