Finding Your Subscription Box Niche

blog getting started May 01, 2022

 

My team recently created some Launch Your Box gifs and memes to use in social media posts, emails, and all things marketing. They asked my members for favorite “Sarah sayings” - things I tell them often or expressions I use. “All the things,” was a big one as was, “Hold, please!” But one of the phrases many of my members came up with first was, “The riches are in the niches.” That made me smile because it means they’re listening!  

via GIPHY

When we’re talking subscription boxes - and on this blog, that’s what we do - the riches truly are in the niches. 

In our industry, a niche is defined as a small part of the market with well-defined wants, interests, or needs.

Some subscription box owners worry that “a small part of the market” means a small opportunity for success. 

The opposite is actually true.

 

Why should you choose a niche? 

When you niche down and get really specific with who your ideal customer is, you’re able to serve them better. Getting specific allows you to make deeper connections with your audience - and allows you to find and build the right audience! 

When you understand your audience’s wants, needs, problems, and desires you’re able to speak directly to them with your messaging.

Now that I’ve convinced you it’s important to niche down in order to build an audience for your subscription box, it’s time to find your niche. 

Some members come to Launch Your Box already knowing exactly who they want to create subscription boxes for. Others have a general idea but need help narrowing their focus. 

 

 

A great way to get clear on who your ideal customer is and identify your niche is by taking my FREE 6 in 60 Workshop. I walk you through my planning process which starts with really getting to know the person you’re building that subscription box for. 

Let’s talk about a few common ways of choosing a niche. 

 

Your niche is filled with people just like you. 

Several members of Launch Your Box have started subscription boxes to serve people just like them. 

Anne has been a practicing dentist for the last 20 years. Inside her community of women dentists, Anne noticed that after a certain point they’d start to feel burned out from putting others before themselves. They struggled to enjoy practicing dentistry like they once did.

When Anne started a subscription box, she decided to serve this audience. Not ALL dentists, just female dentists. Anne knows and understands the specific challenges and problems faced by female dentists because they are the challenges and problems she faces every day. By niching down, Anne found a great deal of success with her subscription box. Hear more about her story on episode 3 of the Launch Your Box podcast

 

 

Another member of Launch Your Box is a CRNA or Certified Registered Nurse Anesthetist. When Jamie was looking to start a subscription box, she decided to serve women just like her. Not all health care workers. Not even all nurses. Her box is specifically for other CRNAs. She is able to speak directly to them through her messaging. The result? A subscription box business that just keeps growing. Learn more about Jamie in this blog post

 

 

Your niche is your passion.    

Other successful subscription box owners inside Launch Your Box started boxes because they had a specific passion.

Katie is a self-proclaimed book nerd. She loves to read. And she LOVES beautiful books. Katie could have started a book box like so many others out there. But, Katie has a particular love for a certain type of book. The classics. So she started a subscription box for readers who want to discover or revisit the classics, digging into these much-loved books. 

Katie creates an entire experience around the reading of these keepsake-quality books. She is sharing her passion with her audience, and they love it! She shared it with me on episode 64 of the podcast.  

 

 

Amanda is a planner. She is devoted to staying organized and using tools to help her achieve order. But not just any tools. There is a particular planner Amanda uses, the Hobonichi planner. Amanda is not alone in her love for this planner. She found other people who shared her passion, built a community by serving them, and launched her subscription box to astounding success! Amanda shares her story in this blog post where she proves you don’t need a big audience to succeed, just the right audience. Or the right niche!

What will your niche be?            

When deciding what your niche will be, spend some time truly getting to know your ideal customer. If you need help, check out this blog post

 

 

I encourage you to really narrow down your focus. A member of Launch Your Box started a subscription box for craft beer lovers who collect embossed aluminum brewery signs. Now that’s specific. She is able to speak directly to her audience because she knows exactly who they are and what they want. 

If your idea is broad, challenge yourself to narrow it down. Do the research to find out who your ideal customer is and what their needs and wants are. What problems can you solve for that person? 

You’ll attract that one person more quickly and easily than if you try to go too broad. When you try to speak to everyone, you end up speaking to no one. 



Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired! 

 

Find me on social:

JOIN SARAH'S NEWSLETTER

Learn more about how to start and grow your own subscription box business! Subscribe to get our latest content by email.

What if You Were Launching in 30 Days?

May 15, 2022

Ask Sarah: How to Grow Your Subscription Past the Plateau | EP 69

May 11, 2022

How to Make a Subscription Box Business Profitable

May 08, 2022