Feeling Stuck? Why Taking One Action Can Boost Your Confidence and Grow Your Business

If fear or uncertainty is holding you back, here’s how taking just one small step can help you feel more confident and empowered as a business owner and keep your business moving forward.

Feeling stuck in your subscription box business? You’re not alone — and you’re not failing.

Every business owner (yep, including me) has moments where fear or uncertainty creeps in and stops them from taking the next step. Maybe you’ve told yourself: “I don’t know enough yet” or “I’m just not ready for that.”

The truth is, you don’t have to know everything or have it all figured out. We talk a lot inside Launch Your Box about launching “messy.” Not waiting until you feel ready… because you may never feel ready. 

The important thing is to take action. I’ve seen it so many times, in my own businesses and the businesses of so many of my peers and students. 

All it takes is one simple action to build confidence, gain momentum, and start to grow your business.

Why Fear Keeps Business Owners Stuck

We all have something in our business that scares us. Something we put off or avoid because it feels too big, too technical, or too risky.

For some, it’s putting yourself on video. No matter how many times you hear me tell you how important it is to connect with your audience and build an audience of engaged followers. 

Struggling with a fear of showing up? Check out this blog post. 

Maybe for you it’s finally raising your prices, negotiating with a vendor, or learning how to run ads.

Whatever it is, fear keeps you stuck because it convinces you you’re not ready. That you’re not capable yet. And the longer you avoid the thing, the more overwhelming it feels.

That fear doesn’t just hold you back mentally, it can also slow down your business growth. You end up staying in your comfort zone instead of moving forward. You play it safe instead of taking the actions that could actually change things.

But the good news? That fear starts to shrink the moment you take even the smallest step forward.

My Story — How One Action Changed Everything

I used to feel intimidated by the idea of running Facebook ads.

In my mind, ads were complicated, expensive, and something only experts could handle. I’d see screenshots of dashboards full of numbers and graphs and feel completely overwhelmed. I had a Facebook Ads Manager and it was up to her to take the strategy we talked about and put it into action. 

And for a long time, I was perfectly happy with that plan. 

But in April 2024, something happened that meant I needed to step into the role of Ads Manager for my business and figure it out. 

Was I scared? Sure. Did I have doubts? Absolutely. But I did it anyway, because my business needed me to. 

So I started with something simple – a Page Like ad. No big strategy, no complicated audience targeting, no huge budget. Just a few dollars a day and the determination to learn.

And you know what? It wasn’t perfect. But it worked. I learned so much just by doing it. Once I saw that I could handle that, I gained the confidence to experiment more.

Next came custom conversion ads, more advanced audiences, and a better overall strategy. Now I’m having SO MUCH FUN handling all the ads for my businesses. I’ve dug into analytics so I can tell which ads are working for which audiences. We’re seeing results and I’m gaining more and more confidence all the time. 

What I thought would be scary turned out to be one of the most empowering things I’ve done for my business. And it all started with that one, small action.

Listen to this episode of the Launch Your Box Podcast to learn more about paid ads. 

The Power of Small Wins

You don’t have to become a subscription box expert overnight. In fact, trying to learn everything at once is what keeps so many business owners stuck.

Instead, focus on achieving one small win.

Each step you take builds confidence, momentum, and skills you can take with you into the next challenge. Because there will be a next challenge. In the world of entrepreneurship, there is always a next challenge! 

Think of it like climbing a mountain. You don’t jump straight to the top. You take one step at a time. And each step makes you stronger, more experienced, and more sure of yourself.

Need inspiration? Here are some ideas of small wins you can aim for:

• Record and post a short video introducing yourself on social media.
• Send a simple email to your list saying hello and sharing one tip or story.
• Research and set up your first wholesale order for your box.
• Start a waitlist page for your subscription box and share the link.
• Set up a Facebook page like ad.

These steps might seem small, but each one moves you closer to your bigger goals. And it shows you what you’re capable of.

What’s One Action You Can Take Today?

What’s one thing you’ve been avoiding because it feels uncomfortable?

This week, challenge yourself to:

1. Write down the one thing you’ve been putting off.
2. Break it into the smallest possible next step.
3. Take that step, no matter how imperfect.

For example:

• If you’ve been putting off sending an email to your list, your next step could simply be writing one short email and saving it as a draft.
• If you’ve been avoiding making a video, your next step could be writing a short script or practicing with a friend.
• If you’ve been hesitant to start ads, your next step could be watching one short tutorial or setting up a very basic campaign.

Taking even that one step will build your confidence and give you a sense of accomplishment. And that feeling? It’ll motivate you to keep going.

Why This Matters for Your Business

As a business owner, your growth depends not just on the contents of your subscription box or your marketing strategy, but on your willingness to keep learning and trying.

When you avoid the hard or uncomfortable things, you’re also avoiding growth opportunities.

But when you take action – even a small action – you prove to yourself that you’re capable of learning, adapting, and figuring it out.

That’s how you build confidence. And it’s how you build a business that grows.

One Step at a Time

If fear is holding you back, don’t wait until you feel ready. The truth is, that moment may never come.

Instead, choose one thing you’ve been avoiding and take action on it this week.

It doesn’t have to be big or perfect. Just pick one thing, do it, and see how much your confidence grows from there.

Every step forward, no matter how small, builds momentum for your business and belief in yourself.

What one action are you going to take today?