Consistency is Key to a Successful BusinessDec 26, 2021
Are you consistent in your subscription box business?
Do your boxes provide a consistent experience to your subscribers each month?
Do you show up for your audience consistently? Are you sharing your subscription box, your why, and yourself with your audience?
When it comes to building a successful business, consistency is key. And when your business depends on building lasting relationships with subscribers, that is even more true.
Start the new year off right with new habits - consistent habits - that will help your business grow.
1. Plan your boxes… consistently.
Take stress out of your business by planning your boxes well ahead of time. You should plan a minimum of three months ahead (or three boxes if you have a bi-monthly or quarterly box).
I recommend planning six months ahead at all times. This is the process I use in my own business. It lets me focus on curating an experience for my subscribers each month and allows time to work around any supply chain issues that may come up. And if you’ve been paying attention at all, you know they will come up! Listen to episode 44 of the Launch Your Box podcast for tips on managing supply chain issues.
If you haven’t gone through my 6 in 60 Workshop, now’s your chance. Inside this FREE workshop, I take you through the same process I use to plan six months’ worth of subscription boxes in only an hour. During the workshop, you’ll identify and get to know your ideal customer and curate six boxes they’re sure to love.
2. Go Live… consistently.
Building your subscription box business means building your Know, Like, Trust factor with your audience. And that means showing up for them and sharing with them. LIVE.
You’ve got to show up. Y’all, I say this All. The. Time. And nothing’s changed. If you want to grow your audience and grow your subscription box business, you have to go LIVE.
Create a schedule for yourself. Tell your audience you’ll be LIVE with them the same day and time each week. Make an appointment with them and you won’t back out.
I recently started going LIVE on my How to Start a Subscription Box with Sarah Williams Facebook page after I realized I hadn’t been showing up consistently for that audience. And guess what? They’re loving it and so am I! “Monday Momentum with Sarah” is a hit - and it happens every Monday morning at 10 AM CST.
I know going LIVE can be scary at first. But it’s so worth it! For tips, strategies, and a pep talk, check out this blog post and listen to episode 9 of my podcast: Going LIVE - Building an Audience for Your Subscription Box.
3. Email your list… consistently.
Your email list is a business asset. Truly. Unlike your social media accounts, you own your email list.
Remember when Facebook and Instagram went down for almost an entire day a couple months ago? Yeah - me, too. And, like everyone else, I panicked for a hot second. I post on social media a lot. I stay in touch with my audience, share products from my online store, promote sales. How could I do that without Facebook or IG?
The solution was simple. Email.
I hopped into my email service provider and sent out a quick email to my list. I was able to connect with them - and generate sales - quickly and easily, all without social media.
If you’re not emailing your list consistently, you’re leaving money on the table.
Send one email a week. Talk about your upcoming LIVE, new arrivals in your online or brick and mortar shop, share a box reveal or something seasonal.
Email your list to nurture them, building and strengthening your connection with them. Then, when it’s time to sell something or launch your subscription box, you’ll be talking to a warm audience who is ready to buy.
Check out this blog post for help with what to email your list each week.
4. Post on social media… consistently.
Here’s the thing. Social media doesn’t work unless you work it. Social media won’t do the work for you.
In order to build your audience, you need to post consistently. Create a plan and stick to it. Start with one post a day, then two. Your goal is to work your way up to three really intentional posts a day.
Wondering what and how to share? This blog post about the importance of being authentic when you show up for your audience will help!
5. Share about your subscription box… consistently.
Talk about your subscription box. A lot. In our minds, we think people have heard enough about our boxes. The truth? We’re not talking about them enough.
Share your subscription box with your audience. Show off each item throughout the month. Create community and excitement through box reveals, sneak peeks, and more. Talk to your audience about ways to use the items in your box.
And when a subscriber shares excitement about your box or shares the box on their own social media? Share it. Celebrate your subscribers and their love for your box!
Talking about your box creates buzz, builds community, and creates that all-important FOMO.
If you’re not currently doing any of these things consistently, don’t try to do all five at once. Pick one. Work on it. Make it a habit. Get good at it. And then layer on the next one. Keep it up until you are doing all five things consistently.
Learn from me:
- Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
- Launch Your Box: My complete training program walks you step by step through how to start, launch, and grow your subscription box business.
- Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
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