5 Reasons Why You Should Start A Subscription Box

blog Feb 20, 2022


The subscription box industry continues to grow. And when I say grow, I mean it has gone from $57 Million in revenue in 2011 to $18.8 Billion-with-a-b in revenue in 2020. 

And it’s still growing. 

That means there is definitely room for new subscription boxes and new subscription box owners. But you may still be wondering if you should take that leap and start your own subscription box business. 

In past blog posts and podcast episodes, I’ve shared what adding a subscription box meant to my business. And my family. 

Having that additional stream of revenue coming into my business every month changed everything. 

Inside my Launch Your Box membership, I’ve coached thousands of people through starting, launching, and growing their own subscription boxes. 

Today, I’m talking about five reasons why you should start a subscription box business or add a subscription box to your existing business. 




1. You don’t have to constantly sell.

When I had just my retail store, every day brought pressure to sell. If I didn’t sell products, I worried about paying the rent on the shop, paying my employees, and having enough cash flow to order more products. I felt the stress of needing to make enough sales every day. 

Once I added a subscription box, I could relax. 

My subscriber numbers quickly grew to a level where I knew the revenue from those boxes would cover the bills in my business. 

I still showed up at my shop and happily served my customers, but the stress of worrying about making enough sales every day was gone.


2. You’re going to create loyal, raving fans.

This is one of my favorite parts of my subscription box business. When you have a subscription box, your subscribers become so much more than customers. You develop a relationship with your subscribers, building connections and engaging with them. 



Your subscribers are people who choose you month after month.

And when you curate boxes that provide them with outstanding experiences? Those subscribers turn into fans. Enthusiastic, raving fans who become part of your marketing strategy - sharing posts and telling friends and family about you!


3. The product you’re buying is already sold.

One of the biggest stressors for product-based businesses is the investment you have in your products. It’s a constant balancing act as you try to make sure you have enough inventory to meet customer demand, but not so much that you end up with unsold items.  

So many times over the years, I've asked myself, "How many should I buy?" or "What if these don't sell?” or even “These didn’t sell as well as I hoped, do I need to mark them down?"



When you are purchasing products for your boxes, that stress is gone. You know the product is already sold - it’s going into boxes you already have subscribers for. You don't have to guess how many you will need - you already know. 

You don't have to wonder if people will like the products enough to buy them. The products are going into boxes curated specially for your subscribers who already LOVE what you send them.


4. You get to create a box and experience you are passionate about.

We’ve talked about what a subscription box can do for your business, but now it’s time to talk about how fun it can be! 

I LOVE curating boxes for my subscribers. I take time to create themes that will inspire them and get them excited about what’s inside the turquoise boxes I send them every month. 

I’m passionate about helping busy moms feel good about themselves. You may be passionate about dogs or crafts or books. 



Maybe you want to share your love of handmade candles and bath salts with busy women who need to take time to relax and recharge. 

You may be a busy mom of picky eating toddlers who wants to help moms just like you find healthy solutions to meal-time challenges. 

Whatever you’re passionate about, you can bring that passion to your subscription box and curate an experience that will surprise and delight your subscribers. You’ll be amazed by how much fun you’ll have! 

Ready to start planning your subscription box? Start by going through my FREE 6 in 60 Workshop where you’ll curate six months' worth of subscription boxes in an hour!


5. Consistent revenue will hit your bank account… every month.

Having a subscription box builds stability in your business. It's revenue you can count on every single month. And how good does that sound? 

Think about what consistent revenue could mean to your business? If you knew a certain amount of money would hit your bank account on the 1st of each month, could you hire that extra person? Could you invest in more equipment? 

What would recurring revenue do for your business? It was a total game-changer for me. I went from being a solo entrepreneur doing all the things to employing seven in-store employees and nearly as many remote team members in a short amount of time.



Think about what consistent revenue could mean for your family? Would you worry about bills less? Would you be able to buy a newer car, take your family on a nicer vacation, save for college or retirement? 

Being able to count on revenue coming in every month makes a difference in your business and in your life. It did for me and I want the same for you. 


Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired! 

Find me on social:



Learn more about how to start and grow your own subscription box business! Subscribe to get our latest content by email.

What if You Were Launching in 30 Days?

May 15, 2022

Ask Sarah: How to Grow Your Subscription Past the Plateau | EP 69

May 11, 2022

How to Make a Subscription Box Business Profitable

May 08, 2022