Subscription Box Success: From 17 to 240 Subscribers (and Beyond)

See how Rebecca grew her subscription box from 17 to 240 monthly subscribers with steady growth, smart strategy, and support inside Launch Your Box.

If you’re sitting there thinking, “This whole subscription box thing sounds amazing, but I’m not sure I could actually pull it off,” I want you to meet Rebecca.

Because not that long ago, Rebecca was in Subscription Box Week doing the 6 in 60 Challenge right along with everyone else, trying to decide if a subscription made sense for her business. She didn’t have a business background. She wasn’t coming in with a huge audience. And she definitely wasn’t one of those people who had everything figured out from the beginning.

But she showed up. She kept going. And she grew her subscription from 17 subscribers on her first launch to more than 240 monthly subscribers.

And the best part? She did it in a way that felt good for her. And that feels realistic for so many of you - slow, steady, and built on consistency, not hustle or hype.

Meet Rebecca and Her Business, Evergreen Cypress

Rebecca is the founder of Evergreen Cypress, where she creates Bible study journals for women and teen girls. She originally started with one-time products (larger journals she sold in her shop) and they were great products. The problem was the income was unpredictable.

She described it as “feast or famine,” which is such a perfect way to put it. You might sell ten journals in one day and then go ten days without a sale. That kind of inconsistency is hard, especially when you’re trying to grow something you care about.

So Rebecca started looking for a way to build more stability into her business. That’s what led her to subscription boxes.

The Subscription Box That Changed Everything: Everseeking

Rebecca’s subscription is called Everseeking, and it’s a monthly Bible study journal experience designed to help women stay consistent without feeling overwhelmed.

Each month, subscribers receive a new journal with a study that follows a theme and often ties into the season. The structure is intentionally doable: the main study is 20 days, and then there are 10 optional pages if they want the full 30-day experience. That way, if someone gets behind (because life happens), they don’t feel like they failed. They can still complete the main study and feel good about it.

Along with the journal, Rebecca includes a few “extras” that make the box feel fun and special. Things like washi tape, verse cards, pens, stickers, bookmarks, and even magnets. It’s all connected to journaling, so it’s useful and cohesive, not random.

I love this part because it shows how much thought she put into the experience, not just the product. When you sell something like a journal (something people need to use, not just consume and toss), you have to make it easy for people to follow through. If the experience feels too heavy or too overwhelming, they stop using it and eventually, they stop subscribing. 

Rebecca built a subscription that fits into real life. That’s a big part of why it works.

“I Didn’t Know What I Didn’t Know”

Rebecca didn’t have a business background. She wasn’t trained for this. She didn’t go to school for entrepreneurship. So the biggest obstacle for her wasn’t effort or creativity, it was the uncertainty.

She didn’t even know what questions to ask at the beginning, because she didn’t know what she didn’t know yet. And honestly, that’s one of the hardest parts of building a business. You can be smart and capable and motivated, and still feel stuck simply because you can’t see the full picture yet.

That’s why coaching and community matter so much. You don’t just need information, you need a path. You need someone who can help you see around corners and walk you through the pieces you wouldn’t even think to look for yet.

Working Full-Time and Building Slowly 

Another thing I love about Rebecca’s story is that she didn’t build this overnight and she didn’t pretend she could.

Rebecca attended Subscription Box Week in Fall 2021, but she didn’t join Launch Your Box until February of the next year. She was thinking it through, because once Rebecca commits to something, she wants to do it well. Then, even after she joined, she was balancing it with a full-time job, which meant she was moving at a pace that was sustainable for her.

It took her until August 2023 to actually launch.

Rebecca was building confidence, creating the structure she needed, and figuring out what it would look like to create something new every single month. She was planning her themes out ahead of time so she wouldn’t feel like she was constantly scrambling. She was building the business in a way that made her feel steady, not panicked.

Rebecca’s First Launch: 17 Subscribers

When Rebecca launched, she had 17 subscribers.

Not 170. Not 1,700. Seventeen.

And I love that number, because it’s honest. And it’s a reminder that you don’t have to start big, you just have to start.

Rebecca didn’t wait until she had a perfect website or a massive audience or the world’s best marketing strategy. She launched when she was ready enough, and she started building from there.

From 17 to 240 (and the Turning Point That Changed Everything)

Since launching, Rebecca grew to 240 monthly subscribers. She shared that a big jump happened  where she added over 100 subscribers in just a couple of months. And she continues to grow. 

So what changed?

Ads.

Rebecca grew organically first. She worked on her content, her website, her message, and her consistency. She built what I call “the logs” of her fire. Then, once that foundation was stable, she added ads and ads became the lighter fluid that helped the growth catch faster.

Rebecca was intimidated by ads. They were new, and she already had a lot on her plate: writing journals, sourcing extras, managing customer service, and keeping up with everything monthly subscriptions require. Ads kept getting pushed to the back burner until she finally got the support and step-by-step training that made it feel doable.

That’s when things shifted.

Why Launch Your Box Made the Difference

Rebecca said something that stuck with me: she didn’t want to join a membership where she felt lost in the crowd. She wanted support that felt alive, not generic. She wanted a place where she could ask questions, get feedback, and keep learning as things change (because they always do).

Rebecca also talked about something that I think matters just as much as strategy: entrepreneurship can feel lonely. 

When your first boxes ship out, most people won’t understand why that’s a big deal. If you have cancellations, most people won’t understand why it feels like the end of the world. But inside a community of people building subscription businesses, you get to have those conversations with people who actually get it.

And that kind of support is what helps you keep going long enough to see results.

Rebecca said it plainly: she wouldn’t still be doing this if she wasn’t part of Launch Your Box.

Thinking About Starting a Subscription Box? Here’s What Rebecca Wants You to Know

Rebecca’s advice was simple, but powerful: you may not know what you’re building yet and that’s okay. This could be the beginning of something bigger than you can even see right now.

It will take time. It will take work. You’ll have seasons where you can move faster, and seasons where you have to pause a bit. But everyone has their own pace, and it’s still doable. Yes, even if you’re starting from zero knowledge and zero following.

The biggest difference is having people around you who can guide you, encourage you, and keep you moving forward when things get hard.

Ready to Build Your Own “Slow & Steady” Success Story?

If you’re serious about starting a subscription box business (or even if you’re serious about the dream but you’re not quite ready to launch tomorrow), we would love to have you inside Launch Your Box.

There’s so much you can do behind the scenes right now to set yourself up for success, even before you ever sell a single subscription. And you don’t have to figure it out alone.

Start where you are. Start with what you have. Start with what you know.

Rebecca started with 17.
She grew to 240.
And she’s still going - and growing - strong.

Watch my interview with Rebecca.