What’s the Most Costly Mistake New Subscription Box Owners Make? | EP 244

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In today’s Ask Sarah episode of The Launch Your Box Podcast, I’m answering two powerful questions from Launch Your Box member Tabitha Dragonberry, the founder of Funberry Kids. And these are questions I know a lot of you are asking, too.

Tabatha’s first question?

“What is the biggest mistake new subscription box owners make?”

It’s one I see all the time. And it’s one I made myself when I started.

Trying to be for everybody.

When you try to build a box that pleases everyone, you end up attracting no one. Your messaging gets muddy. Your products miss the mark. And instead of standing out, you blend in.

Tabatha and I talked about: 

• Why choosing a narrow niche leads to faster growth
• The specific ways a too-broad audience creates costly problems, especially with inventory
• How to make decisions faster and more confidently by knowing who your box is for

Tabitha’s second question is just as important as the first. Maybe even more so.

She asked: “What should a first year in business really look like?”

And my honest answer? Probably not what Instagram is telling you.

Your first year isn’t supposed to be your biggest year.

It’s supposed to be the year where you learn how to be a business owner. Where you test things. Where you build systems. Where you figure out how to keep showing up, even when the numbers aren’t blowing you away.

We talked about:

• The slow but meaningful signs of progress to look for in your first year
• Why it’s okay to have small numbers at the start
• How your mindset shapes your experience, especially in those early months
• Why success in year one looks more like momentum than massive revenue

If you’re in your first year, or gearing up to start your subscription box, I hope this episode helps you stop putting pressure on yourself to get everything right, right away. Growth is possible. But first, you need a strong foundation.

Join me for this episode where I clear up the confusion about what to expect in your first year of business and share how to avoid the most common misstep I see new subscription box owners make.