One Change Doubled Their Subscription Income | EP 92

interviews podcast Oct 19, 2022

 

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I’m so excited to have Launch Your Box member Jane Wild of Jane’s Agenda join me to share her subscription box journey and to talk about what she did to bust through when she hit a plateau with her subscription. 

Jane wasn’t always a subscription box owner or even an entrepreneur. In 2013, she found herself busier than ever with a demanding corporate job and a new baby. As Jane struggled to organize the different facets of her life, she was unable to find a planner that met her needs. She decided to create her own and Jane’s Agenda was born! 

For several years, Jane ran her business via an Etsy shop. The gorgeous - and highly functional - planner pages and planner accessories she designed sold very well. There were challenges - planners by their nature have a high sales season and low sales seasons. And then there was the pandemic.

When 2020 hit, people suddenly had nothing to plan. They were at home and all the “busy” that had filled their lives was canceled. Jane found herself needing to get creative about using planners in order to keep her business afloat. That’s when she decided to launch a subscription box. It was all about helping her customers love planning again. The items were beautiful and functional. They were things planners could use even without events and appointments to plan. 

Jane and her team had a goal of 50 subscribers for that first launch. Well, in an hour they hit 100 subscribers and quickly hit 250 total subscribers! They were amazed and quickly made the necessary changes to staff and processes to meet the demand. As Jane shares, the launch was NOT fancy - they launched simply and just got the thing out there. 

When Jane realized they were hitting a plateau with the subscription box, she and her team got creative. After listening to me talk about offering a lower-tier subscription, Jane decided to do just that. And what a difference it made! Making that ONE change resulted in doubling their monthly subscription income! And… Jane recently celebrated crossing the 500 subscriber mark! 

Join me for this episode as Jane takes us through her journey from selling planner pages on Etsy to managing a thriving online store and 500+ member subscription box business. 

 

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