Is Your Website Costing You Sales? 5 Must-Fix Mistakes | EP 189

friday fuel podcast website May 02, 2025

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Welcome to Friday Fuel—a brand-new mini-episode series designed to give you quick, actionable insights to move your subscription box business forward. These episodes are short, sharp, and packed with practical takeaways—all in under 10 minutes.

In this very first Friday Fuel, I’m breaking down five common website mistakes I see subscription box owners and online product sellers make over and over again. Mistakes that might be costing you sales right now.

Whether your website is brand new or several years old, this episode will help you clean up your first impression and start turning more visitors into customers and subscribers.

In this episode, you’ll learn

What your homepage must include above the fold
How to use your visuals to sell, not just decorate
Why too many checkout options can scare buyers away
A smarter way to use pop-ups without driving people off
Where and how to add social proof that builds trust quickly

Your Action Step

Pick one of the five areas I shared and make a small update to your website.
You don’t need to fix everything at once—just keep moving forward.

Learn from me:

Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.

Find me on social:

Facebook: @SubBoxwithSarah
Instagram: @howtostartasubbox
YouTube: @sarahwilliams5836

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join our waitlist and we will notify you when the group reopens.

Join the waitlist