Progress over Perfection | Episode 17

interviews podcast May 14, 2021


Subscribe: Apple Podcast Spotify | IHeartRadio | Stitcher


Joining me on the podcast this week is Alexis with her Creative Indulgence Box to talk about the idea of progress over perfection. Have you heard the saying “you are your own worst critic?” When you’re building your first subscription box for launch, we want everything to be perfect.

Part of the drive to create a box in the first place is to give your subscribers that VIP experience they’ve come to expect, and we want to make that experience as perfect as possible. But you shouldn’t let that drive for perfection stop you from launching in the first place!

* This post contains affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  Please read my disclosure and privacy policy HERE.


Always Remember to Listen to Your Audience


One of the most important steps in starting a subscription box is generating interest and creating a subscriber base. You can’t send out a box if nobody knows about it!

But once you’ve done this, you’ve curated an audience and are connecting with them and generating that interest, at that point, it’s only a matter of letting them know that a box is on the way. 

When Alexis was thinking about all the things she needed to do before she could launch her box, she was already engaging with her audience but still had doubts about how much interest there was for her box.

“I mentioned the subscription box here and there when I was Live and in my membership group and just kind of like building the buzz, but not like any kind of commitment. I was nervous about the whole process.”

She knew she needed an extra push to get over that fear that not everything was perfect, so she put up the question to her audience: were they ready for her box? The response was overwhelmingly positive.

She created a text list to be informed of when the box would be available and told herself 30 responses would be an accomplishment. 

“We launched (the list) on April 8th and closed on April 12th at 142 members. I was blown away!” 

Remember, there are always going to be challenges to getting your box out that make us doubt ourselves. The important thing to remember is to keep charging forward, problem-solve those issues, keep the faith and focus on progress over perfection!


You can find Alexis and the Creative Indulgence box at:




Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review!

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


Find me on social:


Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

Join Launch Your Box

Hear from Sarah each week!

Do you want weekly tips for starting, launching, and growing a subscription box? Subscribe to get our latest content by email.

Is Your Business Too Vulnerable? | EP 156

Apr 10, 2024

Lean into Who You Are to Find Your Ideal Customer

Apr 07, 2024

Is there already a subscription box like mine?

Mar 28, 2024