7 Steps to Turn Your Product Business Into a Subscription in 90 Days

You already have customers. Now it’s time to create the recurring revenue you deserve. Launch your subscription in 90 days with 7 simple steps.

What if you could stop starting from zero every single month?

If you’ve been selling products – whether online, at markets, or in a brick-and-mortar shop – you already know the hustle of chasing sales. It’s exciting… but it’s also exhausting. Every month, you start fresh. Every month, you ask yourself: “Where are my sales going to come from this time?”

What if instead, you could have predictable, consistent, recurring revenue? 

That’s the power of a subscription box.

When I launched my first subscription box, I didn’t know all the things I know now. But through trial, error, and a whole lot of testing, I figured out a simple roadmap that works. I’ve used this same process to grow my own subscription business to seven figures. And I’ve taught thousands of subscription box owners inside Launch Your Box to do the same.

The good news? You can turn your existing product business into a subscription in just 90 days. 

Let’s walk through my 7-step roadmap to get you there.

Step 1: Simplify Your Subscription Box Tech

So many entrepreneurs get stuck here. They think they need complicated software or fancy automations before they can start. 

They don’t.

At the most basic level, you only need two things:

• A way to sell online
• A way to collect recurring payments

That’s it. If you’re already selling products online, chances are you have the first one covered. Adding a subscription option is simply about making sure your checkout system can handle recurring charges. 

Keep it simple. You can always upgrade later as you grow.

Step 2: Choose What Goes in Your Subscription Box

This is where the fun begins. What’s going in your box?

Start with what your customers already love. 

Look at your top three or four best-selling products or categories. Those are your proof of concept. People are already buying them, which means they’ll be thrilled to get them in a subscription box.

Ask yourself a few key questions:

• Can I source this monthly?
• Will it ship well?
• Does it deliver high perceived value?

Your subscription doesn’t need to be complicated. In fact, the best boxes are scalable, repeatable, and easy to ship.

Step 3: Price It Before You Plan It

This is where many new subscription box owners trip up. They curate a dreamy, Pinterest-worthy box first… and then realize they can’t make the numbers work.

Instead, start with your price. Use your current average order value as a guide. What are your customers already comfortable paying?

Once you set that price point, curate your box to fit. Work backward to make sure your profit margins stay healthy. 

Your box should delight your subscribers and be sustainable for your business.

Step 4: Map Out Six Months of Boxes

Want to know the secret to feeling ahead in your business? Plan six months of boxes now.

Don’t panic. You don’t need every single detail figured out. Think big picture. Sketch out themes, categories, or product groupings. Look at seasonal patterns and customer buying behavior.

For example, if you know fall is all about cozy vibes for your audience, you can plan a box around that. If spring means travel, you can curate accordingly.

Need help? My free 6 in 60 Workshop will walk you through planning six months of subscription boxes in just one hour.

Step 5: Choose (and Commit to) Your Subscription Box Launch Date

This is the step that makes it real.

Mark your launch date on the calendar – ideally 45 to 60 days out.

That date becomes your anchor point. Suddenly, everything has a deadline:

• Finalize your tech
• Order product
• Build your waitlist
• Start marketing

Tell someone your date. Accountability works. When I launched my first box, I announced it to my audience before I felt ready. It kept me from backing out.

Step 6: Build a Waitlist to Create Launch Momentum

Your waitlist isn’t just a parking lot for emails. It’s your launch engine.

Create a simple opt-in page that shares three things:

• Who your box is for
• What’s inside
• Why it’s special
  
  

Then start building anticipation. 

• Send weekly emails. 
• Post behind-the-scenes updates. 
• Share sneak peeks. 

Even a small, engaged waitlist can convert like crazy when you keep them excited.

Inside Launch Your Box, I teach waitlist strategies that turn “maybe later” followers into “I can’t wait!” subscribers. Don’t underestimate this step—it can make or break your launch.

Check out this blog post for more on what happens between the waitlist and the launch. 

Step 7: Prep, Test, and Launch

The last step is all about execution.

• Test your tech so checkout runs smoothly.
• Write your launch emails so you’re not scrambling at the last minute.
• Plan your social media content to build buzz.

Then comes the big day. It’s time to Launch Your Box! Go LIVE. Open the doors. Announce your subscription to the world. And most importantly, get that first box into the hands of your new subscribers.

Will it be perfect? Probably not. But done is better than perfect. And once you start, you can refine, improve, and grow.

Take Action: Your 90-Day Subscription Roadmap

You don’t need to start from scratch. You already have a business. You already have customers. 

What you need now is a system that brings in recurring revenue you can count on.

This seven-step roadmap is your path. It’s the same process I used to build a subscription business that changed my life. And it’s the same process I’ve taught thousands of entrepreneurs inside Launch Your Box.

So here’s my challenge to you: mark your launch date 90 days from today. Work through these steps. And then… Go launch the dang thing.

Because the only thing standing between you and the business you’ve been dreaming about is action.

Want more guidance and support on your subscription box journey? Join me inside Launch Your Box where I walk you step by step through starting, launching, and growing your subscription.