5 Emails Subscription Box Owners Can Send Every Month | EP 108

email marketing podcast Feb 08, 2023


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“Email marketing needs to be part of your audience building strategy.” - Sarah Williams


You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? 

Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your email list won’t suddenly disappear. 

It’s time to treat your email list like the valuable asset it is and talk to the people on it. They’ve opted in, they’ve told you they want to learn more about you and what you offer. Give them what they want! 

You should be emailing your list at least once a week. But what should you put in those emails? 

Don’t let not knowing what to say in those emails get in the way of connecting with and nurturing your email list. Here are FIVE types of emails all subscription box owners can send to their lists: 

  1. Monthly Unboxing - connect with subscribers, create excitement for them and FOMO for non-subscribers! 
  2. Subscriber Shares - create excitement and FOMO when you share pictures, messages, and comments from subscribers telling you how much they loved this month’s box.
  3. 5 Ways to Use Your Box - encourage subscribers to consume the contents of the box. So important!
  4. Sneak Peek - get your subscribers excited about the next box and let non-subscribers see what they’re missing out on - more FOMO! 
  5. Behind the Scenes - your audience LOVES getting a peek behind the scenes of your business! Take them along as you design or make products or even pack boxes. 

Choose one of these emails to send to your email list each week. I’ve given you five - that means most months, you’ll even have a spare. Put your email list to work for you - connect with your audience and nurture them. 

Join me for this episode where I talk to you about the importance of emailing your list once a week and answer the question every subscription box owner asks, “But what do I put in those weekly emails?” 


Resources from this episode: 

Grab my swipe files of ALL five types of emails HERE!

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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