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Two Simple Strategies to Get Off the Sales Rollercoaster for Good 

If you’ve been in business for any length of time, you’ve probably felt it: the sales rollercoaster. One month you’re celebrating record sales, the next you’re staring at your numbers wondering how to make ends meet. It’s exhausting. And it’s not the way you want to run your business long term.

In this episode of the Launch Your Box Podcast, I’m teaming up with Susan Bradley of the Social Sales Girls , an expert in brand collaborations, to share two powerful strategies that can help you finally step off that rollercoaster for good.

We’re talking about:

• Why consistency matters when it comes to sales and cash flow.
• Two proven pathways to consistency: growing your audience through collaborations and keeping customers buying through recurring revenue.
• The biggest mistakes to avoid when starting with either strategy.
• Simple, actionable tips you can take this week to start seeing results.

Why Consistency Matters

Most product-based business owners know the highs and lows all too well. Big spikes during launches or holidays, followed by long slow stretches. That’s stressful and unpredictable.

Consistency is what allows you to grow and scale. Consistent visibility brings in new customers, while recurring revenue keeps your cash flow steady month after month. You need both for a strong, sustainable business.

Pathway 1: Brand Collaborations 

Susan shares how partnering with other businesses with a similar audience through collaborations can expand your reach, increase your visibility, and boost sales.

When you collaborate, you don’t just expand your reach. You also build credibility by being introduced through someone your audience already trusts.

Take Action: Identify three businesses with a similar audience but a different product. Brainstorm a simple joint promotion to share with both audiences.

Pathway 2: Recurring Revenue with Subscription Boxes

Subscription boxes stabilize your revenue and keep customers coming back. A subscription box turns a one-time purchase into an ongoing relationship, giving your business the consistency you’ve been missing.

This strategy has transformed so many businesses, including mine. Predictable income means you can plan better, hire smarter, and focus on growth instead of chasing the next sale.

Take Action: Start with a product your customers already buy regularly and brainstorm how you could offer it in a subscription format.

Mistakes to Avoid

Even the best strategies can backfire if you approach them the wrong way.

Collaboration Mistakes:

• Picking partners for their product instead of the audience they serve.
• Not tracking and measuring results to see what’s really working.

Subscription Mistakes:

• Overcomplicating your first box instead of starting simple.
• Underpricing instead of building healthy profit margins from the start.

Ready to Go Deeper?

Susan is offering a Brand Collab Bootcamp where she’ll teach you how to find the right partners, pitch confidently, and create win-win promotions.

And if you’re ready to turn your products into predictable recurring revenue, join me for Subscription Box Coaching Week. I’ll help you outline what your subscription box could look like, how to position it, and how to create reliable monthly income. [Join here: link]

We love seeing women entrepreneurs build businesses that bring freedom, stability, and joy. In this episode, you’ll hear simple, practical steps you can take right now to move off the sales rollercoaster and into consistent growth. Join me for this episode today and find out how collaborations and subscriptions can change the way you do business. 

Offers mentioned:  

• Brand Collab Bootcamp - starting September 8th 
• Subscription Box Week - starting September 28th 

Where to find Susan: 

• Brand Collab Bootcamp
• Social Sales Girls on Facebook
• The Social Sales Girls on Instagram
• The Social Sales Girls Website