Turn Your Camera Roll into Sales This Weekend | EP 238

friday fuel podcast Dec 26, 2025

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You don’t need a photoshoot.
You don’t need new content.
And you definitely don’t need to overthink it.

In this Friday Fuel episode, I’m sharing how to turn what’s already sitting in your camera roll into real sales this weekend using photos and videos you’ve already taken.

If you’ve been telling yourself you’ll show up “when things are more polished,” this episode is your permission slip to stop waiting and start posting.

 

You Already Have What You Need

Your phone is full of content that sells, you just haven’t used it yet.

I walk you through exactly what to look for in your camera roll, including:

  • Packing boxes
  • Unboxing moments
  • Stacked shipments
  • Labels, inserts, and flat lays
  • Sneak peeks of inventory
  • Your hands assembling boxes
  • Your workspace mid-ship

Even the messy, in-progress moments count. Especially those.

 

Don’t Skip the Everyday Stuff

Your audience isn’t just buying a box. They’re buying from you.

In this episode, I explain why everyday, non-business photos build trust. And how trust leads to sales. Things like:

  • Your morning coffee while prepping orders
  • A walk outside while thinking through next month’s box
  • Your dog hanging out in the office
  • A messy work table before launch
  • A quick post office run
  • Travel photos with a behind-the-scenes caption

These aren’t filler posts. They’re connection builders.

 

A Simple 3-Day Posting Plan (Friday–Sunday)

I break it down into a realistic, no-stress weekend posting plan using only what’s already on your phone.

Friday: Visibility & Light CTA

  • Reel or short clip (packing, organizing, workspace setup)
  • Casual text like: “Packing this month’s box. Want one?”
  • Simple static post with a clear link-in-bio CTA

Saturday: Show Value + Build Connection

  • Carousel showing what’s inside the box
  • Stories with behind-the-scenes clips, product shots, polls, or countdowns
  • A quick “can’t wait for these to go out” talking clip if you want

Sunday: Urgency + Final Push

  • Reel or story of boxes stacked or ready to ship
  • Static post with a detail shot
  • Clear urgency: “This box ships tomorrow. Last chance to grab yours.”

 

You don’t need new content
You don’t need to overthink it
You just need to scroll through your phone and post

Take Action: 

Pick one photo from your camera roll right now, write a quick caption, and post it before the end of the day.

And remember: 

  • Real moments sell.
  • Personality sells.
  • Connection with your audience sells.

And your camera roll already has everything you need.


Join me for this episode, where I’ll show you how to scroll your camera roll, pick a few everyday photos, and turn them into connection, visibility, and real sales this weekend. No new content, no overthinking, just action.

Learn from me:

  • Subscription Box Blueprint eBook: This $17 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.

 

Find me on social:

 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join our waitlist and we will notify you when the group reopens.

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