The Box Reveal Strategy Every Subscription Owner Needs | EP 242

Subscribe:  SarahsPodcast.com | Apple Podcast | Spotify | IHeartRadio | Stitcher

In this Ask Sarah episode of The Launch Your Box Podcast, I’m joined by Katie of Katie’s Heart and Home. Katie is a Christmas shop and subscription box owner from Michigan whose box is designed for people who love celebrating Christmas all year long.

Katie’s question was one I hear often. And at first, it sounds like simple question. But it’s actually a big question. And an important one. 

“How do I actually go live and unbox my subscription box?”

Katie asked this question because she realized she was missing out on new subscribers because she wasn’t showing what was inside her box. She wasn’t doing box reveals, and she wasn’t going LIVE. Why? Because it felt awkward and intimidating.

In this episode, I walk her through exactly how I approach LIVE box reveals, why they matter so much, and how I use one unboxing to create weeks (and sometimes months) of content for my business.

Why Live Box Reveals Are a Non-Negotiable for Subscription Box Owners

When you go LIVE to unbox a subscription box, think about three goals:

1. Connecting with your current subscribers
   Subscribers already have the box, but the LIVE gives you a chance to experience it together. Think of it like a book club. Everyone has the same thing, and you’re gathering to talk about it.
2. Creating excitement and FOMO for new customers
   If you never show what’s inside the box, how does anyone know what they’re missing? Box reveals let people see the experience. And that’s what makes them want to join.
3. Creating content for the entire month
   One box reveal fuels emails, social posts, reels, blog content, and website SEO. It’s not “extra work,” It’s smart use of something you’re already doing.

How to Structure Live Unboxings

I always wait until about 90% of boxes are delivered before going LIVE. Once I know most subscribers have their box, I schedule the LIVE and let people know it’s coming.

When you go LIVE:

• Open with a strong hook right away
• Share a little about your day to let people join
• Ask questions early to encourage engagement
• Start with the hero item and explain why you built the box around it
• Walk through the box exactly how you curated it
• Ask viewers to share their favorite item (even if no one is LIVE yet)

And yes, sometimes no one is watching LIVE. That’s okay. Still act like they are, because the replay matters just as much as the LIVE moment.

What to Talk About during a Box Reveal

An unboxing is so much more than just showing products. Talk about:

• Why you chose the theme
• How each item connects to the others
• What inspired the curation
• How you wanted subscribers to feel when they opened the box

This gives you something meaningful to say and helps people understand the care and intention behind the box.

Before you end the LIVE, always tease the next box. Share colors, patterns, or a small sneak peek, but never everything. That curiosity keeps people watching and coming back.

Turning One Box Into a Full Content Plan

From one live unboxing, you can create:

• A replay post
• At least two emails
• A fast unboxing reel
• Individual product posts
• Lifestyle photos
• Blog content
• SEO-friendly website pages

If you have five to seven items in a box, you easily have a week or more of content. And for quarterly box owners, this is how you stretch one box across 90 days.

Equipment Needed for Box Reveals

You don’t need anything fancy.

• A sturdy overhead camera stand
• A phone or camera
• Simple lighting
• Hands-only filming when you don’t want to be on camera

For reels, film a quick overhead unboxing, speed it up, add music and text. Quick and easy.

A Note for Quarterly Subscription Boxes

Quarterly boxes can feel harder because you don’t have something new every month. But that’s exactly why box reveals matter.

When you use one box intentionally, you can:

• Keep talking about it without repeating yourself
• Stay visible between shipments
• Continue inviting people to join or get on the waitlist
• Build momentum instead of going quiet

If you’re not doing box reveals, especially LIVE, you’re missing out on:

• Deeper connections with your subscribers
• Visibility for your business
• Content you already have but aren’t using yet

Your subscription box is not just a product. It’s a content engine that supports growth, engagement, and consistent sales.

One box. One LIVE. Weeks of content. This  special Ask Sarah episode breaks down how to make it happen.

Where to find Katie: 

• Katie’s Heart and Home on Facebook 
• Katie’s Heart and Home on Instagram
• Katie’s Heart and Home website