Stop Trying to Be Everywhere: Do This Instead | EP 236

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Feeling like you’re supposed to be everywhere online? Instagram. TikTok. Facebook. Pinterest. YouTube. Threads.

It’s exhausting. And for subscription box owners who are already sourcing products, packing boxes, fulfilling orders, and serving customers, it’s simply not realistic.

In this week’s Friday Fuel episode of the Launch Your Box Podcast, we’re talking about why trying to “be everywhere” is burning you out and how choosing two primary marketing channels plus email can simplify your strategy, free your time, and help you show up with more clarity and consistency.

The Mental Load of “Being Everywhere”

Most subscription box owners aren’t just creating content, they’re juggling every part of their business. When you’re told you must be on every platform, it adds guilt, pressure, and overwhelm.

Remember: You’re building a subscription box, not applying to be a full-time influencer.

Trying to chase every social media trend only spreads your energy thin and keeps you from showing up the way your audience needs you to.

Start with Momentum

Before you add anything new, look at what’s already working.

• Are you consistently active on Instagram?
• Does your Facebook group get good engagement?
• Do your Pinterest pins get clicks?
• Are your Stories getting replies?

You don’t need to reinvent the wheel. Build on what already has traction.
Momentum is one of the most valuable assets in your business. Don’t ignore it to chase something shiny and new.

The 2 Channels plus Email Formula

Here’s your simple focus formula:

• Choose 2 Primary Marketing Channels
• Add Email Marketing Every Week

Pick your channels based on:

• Where your audience already spends time
• Where you can show up with consistency
• What feels natural for you to maintain

Your mix might look like:

• Instagram Reels & Facebook Lives
• Pinterest & Blog posts
• TikTok & Instagram Stories

But no matter what you choose, email is non-negotiable.

Your email list is the only audience you own, and it drives launches, waitlist signups, and sales.

If a social post flops, nobody sees it.
But when you send an email? It lands in inboxes. That’s powerful.

Build a Repeatable Routine First

Most subscription box owners don’t need more platforms. They need more consistency.

Before asking “Where else should I be?”, ask:

• “Am I showing up consistently here?”
• “Does my audience know when to expect me?”
• “Have I built my content muscle yet?”

Nail your routine on two channels plus email first. Then you can repurpose or expand once it feels easy.

Action Steps

• Audit your energy and results: What’s working? What’s draining you?
• Choose your 2 primary channels and commit to them for the next 90 days.
• Send a weekly email (even a short one). Build the habit.
• Don’t add more until you’ve built consistency where you already are.

You don’t need to be everywhere. You just need to be where it matters consistently.

Join me for this episode and find out why doing less can actually help you grow more. Two channels. Plus email. That’s it. And I’ll show you how to make it work.