Stop Researching. Start Selling Your Subscription Box. | EP 214

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If you’ve been “almost ready” to launch your subscription box for months – or even years – this episode of the Launch Your Box Podcast is for you.

I get it. I spent 18 months sitting on my own subscription box idea, watching others launch, endlessly researching, tweaking, and dreaming. I thought I was preparing. But when I finally launched, I learned more in that first month of taking action than I had in all those months of planning.

The truth? All that research, note-taking, and idea-tweaking feels productive… But it’s keeping you from what you really want: customers, sales, and momentum. In this episode of the Launch Your Box Podcast, I’ll help you break out of perpetual learning mode so you can finally start selling your subscription box. 

How to Tell If You’re Stuck in Perpetual Research Mode

Some of the biggest indicators include:

• You’ve gathered endless information but haven’t acted on it.
• Your launch date keeps moving.
• You redesign your branding more than you talk to potential customers.
• You’re constantly switching your box idea after seeing others’ boxes.
• You’re waiting for the “perfect” product before you launch.

Staying in research mode feels safe. There’s no risk of rejection, no hard deadlines, and no uncomfortable decisions. But every week you stay there is a week without customers, feedback, or income.

The Hidden Reasons You Haven’t Launched Your Subscription Box

Being “not ready” is rarely about needing more time or more information. Often, what’s really keeping you stuck is one of these:

1. Fear of Failure – Worrying no one will buy or that people won’t like your box.
2. Fear of Success – Wondering how you’ll handle it if things actually take off.
3. Perfectionism – Believing everything must be flawless before you launch.
4. Comparison – Feeling behind because your box doesn’t look like someone else’s Year 5 version.
5. Comfort Zone + Lack of Clarity – Staying in familiar territory instead of testing your idea with real people.

In the episode, I share stories from my own business journey and why messy action is always better than perfect inaction.

Your One Bold, Imperfect Step Plan to Launch Your Subscription Box

The only way to launch your subscription box is to start selling it. Here’s a simplified plan you can follow in the next 30–90 days:

1. Pick a Launch Date – Commit to a date and tell someone who will hold you accountable.
2. Curate Your First 3 Boxes – Keep it simple and achievable. Need help? Watch the 6 in 60 Workshop.
3. Simplify the Offer – One subscription option, one price point, one clear benefit.
4. Announce It Publicly – Build anticipation by sharing your journey on social media and with your email list.
5. Set Up Your Product Listing – Even a basic checkout page will get you selling.
6. Learn from Your First 10–20 Customers – Their feedback is worth more than months of additional research.

Mindset Shifts to Keep You Moving

When fear or overthinking creeps in (and it will), remember:

• Done is better than perfect — 80% ready is 100% awesome.
• Every expert started messy — you don’t get to skip the beginner stage.
• Your customers are buying an experience, not flawless execution.
• Fear means you’re doing something that matters — lean into it.

You can’t research your way into a successful subscription box business. You have to sell your way there. Imagine 30 days from now: your first boxes shipped, real customer feedback in hand, and a clear plan for month two. That only happens if you start now.

Stop waiting for perfect. Start building the business you’ve been dreaming about.

Join me for this episode and learn how to recognize the signs you’re stuck, the real reasons you haven’t launched, and the step-by-step plan to take your first bold, imperfect action this week.