Show Up, Sell Less: How Consistency Builds a Loyal Buying Audience with Brooke Riley | EP 208

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Have you ever felt stuck trying to get seen?

Whether you’re just starting to build your audience so you can launch your subscription box or you’re deep into scaling your business, this episode is for you.

I sat down with Brooke Riley of Re-Fabbed with Brooke Riley and Re-Fabbed Boutique. She shared how she built two successful businesses and a thriving community by showing up authentically, consistently, and imperfectly.

From DIY Blog to Multi-Million Dollar Business

Brooke started her business 10 years ago with a DIY blog and built a Facebook audience from scratch to send readers to her blog. When Facebook LIVE first rolled out, she jumped right in and discovered how powerful it was to connect with people in real time.

Her blog views skyrocketed. Her income grew. And when her audience started asking what she was wearing on her LIVEs and where they could get it, Brooke paid attention.

That question planted the seed for what would become the Re-fabbed Boutique, which she’s grown into a multi-million dollar business over the past 7 years.

More than just a boutique, Brooke has built a community. And she believes that connection – built by showing up as her true self and serving her audience – is what sets her apart.

The Power of Consistency and Authenticity

We covered so much in this conversation, including:

• Why consistency is everything when building your audience, even when it feels like no one is watching.
  
• How showing up authentically helps your people connect with you.
  
• The danger of waiting for everything to be “perfect” before you start.
  
• How personal content builds trust and deepens relationships with your audience.
  
• Why your actions, not just your words, determine your success.
  
  

When I asked Brooke, coach-to-coach, about the biggest mistake business owners make, her answer was simple and powerful:

They wait. They think everything has to be perfect before they take the first step.
They stay stuck in a compulsive learning mode instead of doing.

Your Audience Is Waiting, But You Have to Show Up

If you’ve been holding back, Brooke and I challenge you to start today. Show up. Build trust. Be consistent. And get seen, organically.

Because if you want to launch your subscription box or grow your business, your audience needs to know you.

Brooke left us with one final thought. And in true Brooke Riley fashion, she didn’t sugarcoat it:

If you want this, your actions need to show it. You either want it or you don’t. Do the work.

Your audience is waiting, but you have to put yourself out there to be found.

What You’ll Learn in This Episode

• Why consistency and authenticity matter more than perfection
• How to build trust and connection with your audience
• What it really takes to launch and grow, even when it feels scary
• Why your audience will show up for you when you show up for them

Join me for this episode if you’re ready to stop hiding and start building the business you’ve been dreaming about. Come away inspired to take the first step and keep going.

Find and follow Brooke: 

• Re-Fabbed on Facebook 
• Re-Fabbed Boutique on Facebook
• Re-Fabbed Website
• Re-Fabbed Boutique Website