How to Introduce Your Subscription Box to Your AudienceAug 21, 2022
What if you made gorgeous products that your customers loved? And what if you dreamed of offering those loyal customers - the ones who LOVE what you do - a subscription box? But… What if something was holding you back? For almost two years.
Today I want to introduce you to someone special. BreeAnna Holden of Holden Keepsakes is an OG member of Launch Your Box. That means she has been inside my coaching membership for TWO YEARS! That’s something to celebrate.
It’s not all good news, though. After being in Launch Your Box for two years and soaking up all the knowledge and learning all the things, BreeAnna hasn’t launched her subscription box yet. BreeAnna who is all the things I talked about at the beginning of this post.
BreeAnna is stuck. And she doesn’t really know why. So I invited her onto the Launch Your Box podcast to talk about it. And to give her a little one-on-one coaching to see if we could get her unstuck.
What’s holding BreeAnna back?
BreeAnna has a great product that her customers love. As an OG member of Launch Your Box, she has learned all the things. She’s seen so many others start, launch, and grow their own subscription boxes.
So why hasn’t BreeAnna taken action on her subscription box dreams? Three big reasons. Self-doubt, indecision, and social media.
BreeAnna, like SO MANY women I talk to inside and outside my membership, struggles with self-doubt. She doubts herself and her ability to make this subscription box dream a reality.
It’s important to realize that nearly everyone feels like this sometimes. I know I did.
BreeAnna is also stuck, unable to decide what kind of box to offer her audience. She keeps going back and forth between a one item of the month box and a curated box.
Social media engagement is a challenge for BreeAnna. She struggles to be consistent on social media and isn’t getting the engagement she needs. Without an actual box to share, she’s unsure how she should introduce the idea of a subscription box to her audience.
BreeAnna and I talked through the things that have been holding her back. Then I gave her practical advice and action steps to take to move her toward the launch of her subscription box.
Re-engage her audience.
BreeAnna used to post consistently on her social media pages. Changes in her family’s schedule led to less time for posting which meant fewer posts and then almost no posts. She’d ghosted her audience.
Now it was time to re-engage.
I gave BreeAnna a 30-day challenge to re-engage her audience. During those 30 days, she needs to:
- Go LIVE once a week.
- Post consistently - at least once a day.
- Record short videos.
BreeAnna’s audience needs to connect with her.
When she goes LIVE, I want her to show off her products and talk about her subscription box. I also want her to tell stories and let her audience get to know her. When you’re trying to engage with your audience, letting them get to know you on a personal level - to the extent you’re comfortable - is so important. Talk about your life, funny things that happen, your family, etc.
If you’re planning to launch a subscription box, but aren’t sure what it’s going to look like, get your audience involved.
I suggested BreeAnna create a post with a scroll-stopping, creative image to do just that. The post itself should say something like, “I’m thinking of starting a subscription box and I’m so excited about it…” then ask them to weigh in about what they’d like to see in the box.
Send this same info to your email list and ask them to hit reply and give you their opinions, too! Creating engagement like this starts to build relationships and feelings of being part of something.
Your audience will love being involved in the planning stages and you’ll get valuable information about what they want!
Plan six months’ worth of boxes.
Indecision is a major part of what is holding BreeAnna back. She can’t decide what she wants to put in her subscription boxes which means she hasn’t moved forward.
Once BreeAnna engages with her audience and gets their feedback about what they want to see, it’s time for her to start planning. I want her to use the same method I use to plan my subscription boxes. And I want you to use it, too by taking my FREE 6 in 60 Workshop. You’ll plan six months’ worth of boxes in only an hour.
Once she has planned those first six boxes, BreeAnna will feel more confident talking to her audience about her subscription box. Her audience will feel her confidence and enthusiasm which will get them more excited and engaged!
Choose a launch date.
It’s important to choose a launch date and work toward it. Without a specific date, it’s too easy to continue to put things off and not make progress.
BreeAnna has an audience and a 30-day plan to re-engage them. Now it’s time to choose that launch date. She chose a date that’s not too far in the future and is committed to working toward that date. Inside Launch Your Box, we’re all committed to holding her accountable and cheering her on!
Once we talked through everything and BreeAnna had a plan for moving forward, I could hear the lightness in her voice. She had committed to a launch date and had a plan to get there with an engaged, excited audience.
No matter what is holding you back from realizing your subscription box dreams, I hope BreeAnna’s story inspires you to take action. Listen to the full episode on the Launch Your Box podcast.
The practical tips and strategies I shared with BreeAnna apply to any subscription box owner. Engage your audience, plan boxes with your ideal customer in mind, and choose a launch date to work toward. Let’s take the next step toward your subscription box dreams. I’m rooting for you!
Learn from me:
- Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
- Launch Your Box: My complete training program walks you step by step through how to start, launch, and grow your subscription box business.
- Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
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