How Do I Handle a Price Increase and Closing the Cart for My Subscriptions | EP 72Jun 01, 2022
Welcome to episode seven of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.
This week Alivia Key of Light of the Lamb is here to talk about how to handle increasing the price of her subscription and whether it’s time to move from an open to a closed cart model.
Alivia has been a member of Launch Your Box for two years. During that time she has launched and grown two subscriptions - a monthly t-shirt subscription and a quarterly subscription box.
Like all business owners right now, Alivia has seen her cost of goods sold increase significantly this year which means her subscriptions aren’t as profitable as they were.
That increase in costs and decrease in profits led to Alivia bringing two related questions to me. The first is how to handle a price increase with her audience and the second is whether to move from an open to a closed subscription model.
Alivia and I talked through the reasons for the price increase. I reminded her that in order to continue to serve her subscribers, her business needs to stay strong. And that means staying profitable.
Moving to a closed cart is a perfect time to announce an upcoming price increase.
- It gives people a reason to BUY NOW!
- The upcoming price increase drives marketing for the closed cart - people need to get in now to be locked in at the current price.
- It creates urgency, scarcity, and FOMO!
The next question is when and how to move to a closed cart. I recommended Alivia identify a two-week period when she can go all-in on the closed cart launch. Her social posts, LIVES, and emails need to stay focused on the launch. In her content, she needs to:
- Be transparent. Explain to her audience why she’s raising prices and closing her cart.
- Bring members onto her LIVES. Host “Girl Talk” and talk about why her subscription is more than just a t-shirt to them.
- Have fun with ads. Shake things up and get creative.
- Send emails with links to her LIVES and explain the what and why behind the changes.
- During LIVES, show off past designs.
- Create a variety of ads and posts - some silly, some serious, some inspirational.
I recommended Alivia go into full launch mode for two weeks instead of the usual 4-5 days. This is because she’s making a big change and needs to give her audience time to see what she’s posting and react to it.
Join me for this episode as Alivia and I talk about making necessary changes to keep our businesses healthy and profitable. If you’re wondering how to handle a price increase or move to a closed cart subscription model, don’t miss this episode!
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