Give Q4 a Boost by Staying Focused on Revenue Generating Activities | EP 137

holiday marketing podcast Oct 11, 2023

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Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way. 

In this episode, we’re talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end.

  1. Building Your Q4 Sales Strategy 
    • Inventory 
      • Have it
      • Manage it
      • Create demand for it
    • Holiday Promotions
    • Gift Guides 
  2. Marketing & Advertising 
    • Email Marketing - the money is in your list! 
      • A consistent plan is crucial.
      • Segment your list and send targeted emails. 
      • Have abandoned cart flows and browse abandonment flows set up! 
    • Social Media Schedule - consistency is king! 
    • Paid Ads - target specific demographics, interests, and behaviors.
  3. Prepping for Peak Sales Days  
    • Customer Service 
      • Make this a priority! 
      • Schedule time for it!
      • You’ll have a lot of first-time customers - make their experience a good one! 
    • Social Media Response Time
      • Answer questions & respond to comments promptly. 
    • Clearly Communicate Urgency & Deadlines
      • Banners on home page 
        • Flash sales  
        • Promotional codes
        • Free shipping thresholds 
        • Christmas shipping deadlines 
  4. Managing Logistics & Fulfillment   
    • Clearly outline shipping and processing timelines. 
    • Make sure you have enough staff to handle the influx of orders. 
      • Hire temporary staff for the holidays.
      • Have current staff work extended days/hours.
    • Conduct a supply inventory NOW! 
      • Bags 
      • Boxes
      • Tape
      • Shipping labels
      • Etc. 
    • Holiday Packaging
      • How will you uplevel your customers’ experience this season? 

That sounds like a lot of extra work to do, doesn’t it? And it is. But it is all SO important. So it’s time to ask yourself, “What can I eliminate from my day-to-day so I can focus on these revenue-generating activities?” 

Now is not the time to start a blog or podcast. It’s not time to create a new ebook or opt-in. It’s not time to build a new website or plan for 2024. 

Now is the time to focus on SALES and the activities that generate those sales. 

The 4th quarter is here! Join me for this episode as I walk you through 4 areas of focus you need to jump into right now to make the most of your 4th quarter.

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