Are You Talking About Your Subscription Box Enough? | Episode 56

podcast social media strategies Feb 09, 2022

 

 

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Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes that good, their numbers should have been much higher. 

It was time to dig into what was holding them back. So I asked a question. And it got my members squirming. It wasn’t a difficult question, but it was an important one. 

I asked them to look back at the past month and count how many times they’d talked about their subscription boxes on social media. Then, I gave them a grade based on their responses. The bad news? Many of them failed! 

I know you may feel like you’re talking about your subscription box all the time, but I’m willing to bet you’re not talking about it enough. I want you to talk about it at least 2-3 times a week – 4-5 times a week is even better. 

Does that sound like too much? It’s not. Trust me. Does this mean you’re posting the same post or sharing the same picture or saying the same thing 4-5 times a week? Of course not! 

 

Here are five different posts you can create to generate excitement about your box: 

  • Sneak Peek
  • Picture of the box with all the items inside
  • Individual picture of each item by itself (3-5 pics)
  • Individual picture of each item in a lifestyle image (used in its natural setting, i.e. desk, kitchen, closet, etc)
  • Benefits of your product, what problem does it solve

 

And we’re just getting started. I want to see you posting style guides, reviews & testimonials, behind the scenes (your audience will love the chance to see what goes into getting a subscription box out the door), and past boxes (hello, FOMO!). 

Then there’s video – short videos and going LIVE. It all needs to be part of your monthly marketing plan to get the word out about your subscription. 

Are you talking about your subscription box enough?  Odds are you aren’t.  But how much is enough?  In today’s episode, I walk you through how much you should be posting about your box and give you lots of examples to get you started.  Come listen!

 

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