We All Start from Scratch – How Donna Ended her First Launch with 65 Subscribers | Episode 35

interviews podcast Sep 15, 2021


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Everyone starts somewhere in this subscription box business. Sometimes you start with an audience ready and waiting for your box (if you’re already online), and sometimes you must build your business and audience from nothing.

That’s where Donna Prudhomme started with her Plan, Lead, Educate box, but with a little Launch-Your-Box knowhow and some hard work, she was able to build her launch base to 65 subscribers! This week she joins me to tell the story of her first launch and how she put aside her fears and worked toward her success.


The Top can be Lonely

Donna works in education, but not at the teacher level but at the leadership level. She saw all the different boxes that were geared toward teachers and realized that there wasn’t as much of a support system for those women in leadership positions. She found her ‘why:’ an area for opportunity and a community that needed some good old-fashioned TLC.


“I (tried) to find something for leaders and public-school education. I really want to hone in on public school education because we face different challenges. And I didn't really find anything. So, I said, well, I need to create something. I don't know what I'm going to create. I just need to create something.” – Donna


Get Out of Your Own Way and Do It

Building an audience and getting to launch is one of the least-sexy things that we do but I can’t stress how crucial doing the work is to have a successful launch. Donna realized this and put in the work necessary to get her to where she wanted to be with subscribers. We’ve talked about doing a giveaway to build up your email list, being active on multiple social media platforms, and most importantly, going live and getting in front of your audience.


“I said, I have to do this, let me just jump on Facebook Live. (I told myself) I just have to do it because I tried to stay away from it. But I felt like if I actually showed myself in front of my brand, that people will relate. And so, once I jump(ed) on Facebook Live, putting myself out there, I received so much positive feedback from other educators like, ‘Yes, thank you for doing this, oh, we need this.’ That actually drove my momentum.” – Donna


One last thought from Donna that I thought everyone needs to hear:


“Your box will not be for everyone, but it will be for someone so give yourself grace.”


You can find Donna and her Plan, Lead, Educate box at: https://planleadeducate.com/ 


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Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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