Afraid of Having 700 Subscribers? | Episode 16

interviews podcast May 06, 2021


Subscribe: Apple Podcast Spotify | IHeartRadio | Stitcher


When you’re first starting out with your subscription box, you might feel like you’ll take all the subscribers you can get. But that feeling changes when you hit your first hundred subscribers and that number then keeps growing. What might have worked for your business at 50 subscribers might not work at 250, let alone 700!

Such tremendous and scary growth happened to Cheryl Ham, founder of yARNaBLE subscription box, who is my guest this week to talk about how to approach sudden growth and how to avoid getting overwhelmed by success.

 * This post contains affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  Please read my disclosure and privacy policy HERE.


Be Ready to be Caught Off Guard by Sudden Growth in Your Subscription Box Biz


Having rapid success may seem like a problem you would like to have but believe me when I say that even if you are happy when it happens, it can seem so overwhelming that you might want to try and stop the orders from coming in.

That’s how Cheryl felt when more orders came in than she had prepared for because she was afraid that she couldn’t maintain the type of service she wanted for her subscribers. “What I was really afraid of was letting my subscribers down. I was afraid I wasn’t going to be able to figure it out.”

When running your business, you’re going to run into situations like this from time to time. It could be a huge jump in subscribers, or it could be an item not being ready for a launch, or really any number of things!

In these situations, it’s first important to stay calm and don’t stress yourself out. In her situation, Cheryl reached out to the Launch Your Box community and even chatted with me about what was happening. Seek out support where you can because we’re all ready to help!

Second, you’re going to have to stretch out those problem-solver muscles we’ve been talking about. The truth is that with success comes challenges, and the thing about challenges is that they’re only waiting for a creative solution.

Be flexible with your operations, be ready to change things that aren’t working, and reach out to your community if you need that added support. And remember, communication with your subscribers is always a must!


“When things go wrong, and spoiler alert, that's probably a lot of the time! You know, it's never perfect, it's always a little bit messy, especially at the beginning. So, if you find people that want to go on the journey with you, it's the best thing you can do.” – Cheryl


You can find Cheryl and her yARNaBLE Box at

Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review!


Download my Free Packaging Cheat Sheet!

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


Find me on social:


Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

Join Launch Your Box

Hear from Sarah each week!

Do you want weekly tips for starting, launching, and growing a subscription box? Subscribe to get our latest content by email.

Is Your Business Too Vulnerable? | EP 156

Apr 10, 2024

Lean into Who You Are to Find Your Ideal Customer

Apr 07, 2024

Is there already a subscription box like mine?

Mar 28, 2024