A Launch Date Isn’t a Plan | EP 207

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You picked a date to launch your subscription box. You told your audience. But are you actually ready to launch?

Here’s the hard truth: a launch date without a plan is just a number on the calendar. And hope is not a marketing strategy.

In this episode of Friday Fuel, I break down the biggest mistakes subscription box owners make when it comes to launching and what you need to do instead.

Because a successful launch is about so much more than just the day your cart opens. It’s about everything you do before that to warm up your audience, build momentum, and create excitement.

What you’ll learn in this episode:

1. Why picking a date isn’t the same as planning a launch.
2. The one month I always avoid launching in — and why.
3. What a real launch runway includes (and when to start).
4. Five signs you’re not ready to launch yet.
5. How to check if your launch is on track – or if you need to delay with purpose.

Take Action

Don’t launch to crickets. This week, audit your launch plan and ask yourself:

• Do I have a waitlist?
• Is my audience warm and engaged?
• Is my sales page ready?
• Do I feel confident – or rushed?

If you’re missing pieces, take the time to fix them now. You only get one chance to make a strong first impression. Make sure you’re ready.

And if you want the full roadmap to launching your subscription box the right way? It’s all inside Launch Your Box. Join me, and let’s build your launch plan together.