5 Reasons Why You Should Start A Subscription Box Right Now | EP 160

podcast May 22, 2024

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You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why? 

The answer is simple. 

People are buying. I see it every day in my own business. I saw it during my recent very successful launch. And I have the honor of working every day with subscription box owners who are launching and growing their subscription box businesses. 

Adding a recurring revenue stream to your business adds a layer of stability, predictability, and security that most businesses don’t have. 

The subscription box industry reached $22.7 billion by the end of 2021 and is expected to more than triple that number by 2027! Inside those numbers, the most popular types of subscriptions were replenishment subscriptions (think dog food or shaving supplies) and curation subscriptions (like my Monogram Box™).

In a recent Wall Street Journal article, I read that 25% of online shoppers have subscribed to one or more subscription services to receive products on a recurring basis. 25% of shoppers! The article cited niche markets as one of the biggest areas of opportunity and emphasized the importance of providing high-quality experiences to retain subscribers. 

To recap, this article showed me: 

  • The subscription box market is still growing - rapidly. It’s time to get in! 
  • ¼ of all online shippers have had a subscription - they understand this model. 
  • It’s all about convenience and the experience - it’s not about the stuff. 
  • The riches are in the niches. (I know you’ve heard me say that before!)

So, why should you start a subscription right now? 

  1. You don’t have to constantly sell. 
    • If you have a physical shop and don’t open, you don’t make any income.
  2. You’re able to create raving fans. 
    • Your subscribers will be your biggest fans, buying almost anything you sell. 
  3. The product you are investing in is already sold. 
    • Relieve the stress and pressure of buying products you might have to mark down later. 
  4. You get to create a box and experience you are passionate about. 
    • Being passionate about your business helps you show up. 
    • You get to love what you do and treat people to a carefully curated experience. 
  5. You get consistent revenue hitting your bank account. 

It’s not too late to get in the game. Not by a long shot. Have you listened to episode 158 yet? In it, Launch Your Box member Bev of Bless-ed Be Boutique talks about how she retired, got bored, then six months later started her subscription box, selling out her first launch. Or episode 147 where you’ll meet Megan. She thought about starting a box for a long time. It wasn’t until she bought my book, One Box at a Time, and read it cover to cover in just a couple of days that she took action. Megan launched her subscription box three weeks later - and sold out! 

Your time is now. Stop waiting, stop wishing, and start building a business you can make an income from. 

Have you been sitting on your subscription box idea for too long? Join me for this episode for 5 reasons to get it started right now. It’s time to stop sitting on the sidelines and start taking action.  


Episode 158 - It’s NEVER Too Late to Start

Episode 147 - From Idea to Sold-Out Launch in 3 Weeks

One Box at a Time

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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