Repeat Customers.

Guaranteed Sales.

Reliable Income.

 

It's time to make your subscription box dreams a reality!

Join Launch Your Box!

Repeat Customers.

Guaranteed Sales.

Reliable Income. 

It's time to make your subscription box dreams a reality!

Join Launch Your Box!

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You have a great idea for your subscription box, but you have so many questions...

  • What comes first?
  • Where do I find the right people for my subscription box?
  • How do I engage those people once I’ve found them?
  • How can I take my subscription box from idea to sales?
  • How can I figure out all the logistics: packing, shipping, boxes, and more?
  • Where should I start?

All those questions can be overwhelming. They can even stop you in your tracks. Make you doubt yourself and your dream.

 That's why I created Launch Your Box! 

My complete training program walks you step by step through starting, launching, and growing your subscription box business.

Ready to go from hoping for sales to knowing you have recurring revenue every month?

Selling products is hard.

You’re constantly in selling mode – hustling hard to find and keep customers and turn them into raving fans who will buy from you again and again.

Every day you’re posting on social media, managing inventory, figuring out what products your customers really want. And that’s before trying to solve the logistics of packaging and shipping.

Somedays, you’re exhausted before the day begins. It seems there are a million things you need to do or should be doing. Things you don’t have time to figure out on your own. You keep thinking, there’s got to be an easier way to bring consistent revenue into your business. There is!

woman filling a teal subscription box with items.
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Find the training you need and a community you’ll love inside Launch Your Box…

Nicole Jenny kneeling beside her stacks of brown GPig Subscription Boxes

 A love for animals turns into thousands of monthly subscribers! 

 

Launch Your Box member Nicole Jenney LOVES animals, especially small furry ones. Her desire to spoil a pair of adopted guinea pigs led her to discover an unserved niche in the subscription industry. And that led to GPig Box, a monthly subscription box for guinea pigs and their owners.

Nicole joined Launch Your Box at the very beginning of her subscription box journey. She jumped right in, soaked up the training, and implemented what she learned.

She learned how to build an audience, find her ideal customers, and speak to them in a way that connected. And she kept doing the work.

GPig Box grew steadily. Nicole went from just a handful of subscribers to hundreds, then more than 1,000. Along the way, she expanded her business with Bunnie Box after adopting her bunny, Olive, and GPig Box won a Cube Award for Best Pet Box.

Nicole started with an idea, an underserved niche, and just a few subscribers. Today, her business serves thousands of subscribers every month.

 From 18 Subscribers to Debt-Free College for Her Boys! 

 

Lauren didn’t start her subscription box to build a million-dollar brand.

She started it because she wanted to help pay for her boys’ college tuition.

When she launched, she had just 18 subscribers. She was creative and hardworking, but like many subscription box owners, she was making decisions based on instinct instead of insight.

Inside Launch Your Box, she stopped guessing.

She surveyed her subscribers and paid attention to what they actually wanted. Then she aligned her themes and messaging with the customer who was already saying yes.

And her subscription grew.

Today, Lauren's oldest son is graduating from college. Her younger son is well on his way, and through her subscription box, Lauren has paid their tuition and living expenses. Her boys are stepping into adulthood debt free.

Lauren didn’t need luck. She needed clarity, strategy, and support.

And she built a business that met and exceeded the goal that mattered most to her.
The Cheerful Baker
Kathy Strahs standing in a kitchen with her Away Day subscription box

 She had the audience. She just needed a launch plan that worked. 

 

Courtney Brickner wasn’t new to business when she started thinking about launching a subscription. She’d built The Crafty Brick, grown an audience of 30,000 followers, worked with crafting brands, and created a community around something she truly loved.

But when it came to launching she’d had some painful misses.

Courtney had spent months preparing products only to launch them and hear crickets. She knew people liked what she created. She knew she had an engaged audience. She just hadn’t figured out how to turn that attention into consistent sales.

Then she was introduced to Launch Your Box during Subscription Box Week.

Courtney came in planning to learn what she could and figure out the rest herself. But a few days in, she realized she didn’t need to keep figuring everything out on her own. She joined Launch Your Box and got to work.

She went through the training, built her waitlist, and followed Sarah’s launch plan. Even the parts that pushed her outside her comfort zone.

Instead of mentioning her subscription once or twice and hoping people saw it, Courtney showed up consistently. She emailed. She went live. She created content. She talked about her subscription again and again in different ways. And this time, people didn’t miss it.

Courtney successfully launched the Crafty Challenge Club and has continued to grow her subscriber base and recurring revenue ever since.

She already knew how to build an audience. Launch Your Box helped Courtney learn how to turn that audience into subscribers and build the recurring revenue she’d been looking for.

Join Launch Your Box NOW!

MONTHLY

$67

per month

SIGN ME UP! I can't wait!!

YEARLY

$670

per year, that's 2 months FREE!

I'm ALL in! Let's rock this year!!
THAT'S THE COST OF TWO AVERAGE SUBSCRIPTION BOX SALES PER MONTH!

 Launch Your Box is so much more than a training program. 

It’s a place to find confidence, develop know-how, learn how to show up and sell, and get motivated to not only launch your subscription box business but to take it to the next level by growing and scaling your box.

 

And then there’s the Launch Your Box Community…

What if you could be part of a community of like-minded Subscription Box Entrepreneurs sharing ideas, supporting one another, and growing together?

 
Inside our Launch Your Box community, you’ll find members at every stage of the subscription box journey. They encourage, inspire and collaborate with each other every day.
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“If you’re on the fence SIGN UP! I saw Sarah for the first time on a coaching week ad. I had been thinking of doing a subscription box for a year so I signed up and was blown away by the information and help I was given. And I realized I couldn’t do this sub box thing on my own. Sarah is a powerhouse, you’ll love her and you will be successful when you follow her plan!!! Sooo many other sub box entrepreneurs in this group are proof.

- Becky F, Launch Your Box Member

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“I had my box idea floating around for a little while. I wanted to have a stream of income for my business and found LYB. I could not be happier with the progress I have made. The support and knowledge Sarah and her team provide along with the members are amazingly helpful. I am on track and we are moving full steam ahead!!

- April D, Launch Your Box Member

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Sarah is the best! She’s down-to-earth, open & honest. If you have been thinking about starting a subscription box, you’re in the right place.

- Missy H, Launch Your Box Member

picture collage of people with their subscription boxes
picture collage of people with their subscription boxes
quotes from Launch Your Box members
quotes from Launch Your Box members

Hi, I’m Sarah Williams!

I’ve been called “The Subscription Box Queen” by some of my mentors and peers. It’s a title that makes me laugh and not just because I’m not likely to be seen around town wearing a crown. The title comes from my ability to bring consistent, recurring revenue into product-based businesses.

My business started eleven years ago with a brick-and-mortar retail store. As my business and my core group of regular, dedicated customers grew, so did an idea to serve them in a different way. I longed to start a subscription-based business that provided an exclusive, VIP-level experience. But I didn’t know how. In 2017, there weren’t very many people doing it - and those who were, weren’t talking about it. I spent 18 months figuring out all the pieces of the subscription box puzzle and how to fit them together.

I launched my box and worked hard to grow my subscriber base, always focusing on giving them the very best experience. My subscription box business grew from 44 subscribers to thousands. 

And having the consistent, recurring revenue stream from my subscription box transformed my business - and my life.

Sarah Williams in a denim shirt in a packing warehouse and leaning on a stack of Monogram subscription boxes using her laptop

 Having the consistent, recurring revenue stream from my subscription box transformed my business - and my life. 

side view overlooking Sarah Williams shoulder while she sits at her desk on a Zoom meeting with multiple Launch Your Box members on the computer screen

The same desire to serve inspired me to want to teach other product-based entrepreneurs how to start, launch, and grow their own subscription box businesses. I wanted to trim that 18 months down, ease the strain, and help them get started right away. So Launch Your Box was born.

Whether you need some direction on how to begin or you are ready to grow your subscriber base, I hope you’ll join me in Launch Your Box.

I can’t wait to help you turn your idea into consistent recurring revenue, a raving fan base, and a business to love!

 Truly an amazing community… 

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Sarah, what you have built and created for all of us is incredible. You are not only our biggest cheerleader, but walk the walk of every word you talk. Thank you!”

- Jennifer L, Launch Your Box Member

What's Included Inside Launch Your Box?  

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60+ Training Videos

Building Your List, Recurring Payments, Fulfillment Centers, Sourcing & Manufacturing, Launch Week, Box Reveals and so much more.

I will be walking you through the process, step-by-step! 

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PDF Worksheets

Clickable Links and Printable Resources.

Saving you time!

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Private Community

A safe place to share, collaborate and communicate with other subscription box entrepreneurs.

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Live Q&A's

Join a monthly live Q&A to get all your questions answered.

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Guest Speakers

Additional training from experienced guests.

Giving you different perspectives from people who have been through the process.

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 Box Reviews

Box openings and reviews of member subscription boxes.

Send me yours, and I will tell you what I think! Watch as I give advice and share all my tips in our private community.

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Bonus Trainings

Bonus modules and resources from industry experts in everything from building your audience to launches that work!

Join Launch Your Box NOW!

MONTHLY

$67

per month

SIGN ME UP! I can't wait!!

YEARLY

$670

per year, that's 2 months FREE!

I'm ALL in! Let's rock this year!!

 That's the cost of two average subscription box sales per month! 

You may be wondering…

ALREADY A MEMBER?

LOG IN