Why You Should Start a T-Shirt Subscription | EP 133

podcast Sep 13, 2023

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I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you. 

In this episode, I’m sharing six reasons why you should consider starting a t-shirt subscription.  

  1. A T-shirt subscription has low start-up costs compared to other products.
    • T-shirts range from $2-$7. 
    • Printing can be done in-house or outsourced. 
    • There is no need for expensive boxes - t-shirts can be shipped in poly mailers. 
  2. T-shirts are a wardrobe staple. 
    • Everyone wears t-shirts. 
    • T-shirts are consumable - they are used (worn) for a while and then replaced. 
    • T-shirts can be dressed up or worn casually. 
  3. T-shirt subscriptions can be seasonal/holiday/theme-based.  
    • Any niche can have a t-shirt subscription. Launch Your Box member t-shirt subscriptions include: 
      • Career-focused tees
      • Inspirational/self-care tees
      • Tees for artists/crafters
      • Snarky tees
      • Animal/pet-themed tees
  4. T-shirt subscriptions provide recurring revenue and recurring brand exposure.  
    • A t-shirt subscription is a consistent source of recurring revenue.  
    • A t-shirt subscription can provide opportunities for recurring brand exposure. 
      • Add your label or brand to every design. 
      • Build customer loyalty and commitment by consistently delivering quality t-shirts and designs. 
  5. T-shirt subscriptions foster a sense of community which can result in: 
    • Increased loyalty
    • Higher engagement
    • Higher lifetime value (LTV) and retention rates
  6. T-shirt subscriptions are more affordable and accessible than many other subscriptions. 

A t-shirt subscription can be a successful, standalone subscription. It can also be a complement to your existing subscription box. Mine started as a complement to my Monogram Box when my subscribers asked for more t-shirts! 

I’ve seen great success with my own t-shirt subscriptions and have helped SO MANY members of Launch Your Box build thriving t-shirt subscriptions. 

I’m well-known for my extensive knowledge of all things t-shirt. So much so that my students and peers have been asking for a standalone t-shirt subscription course for quite a while. My team and I have spent the last several months working on this course. How to Start a T-Shirt Subscription covers everything you need to know in 12 video lessons full of actionable steps, worksheets, and special bonuses. It’s the perfect way to get all your t-shirt subscription questions answered and get your t-shirt subscription started NOW! 

Learn more about How to Start a T-Shirt Subscription

Join me for this episode as I share my own t-shirt subscription experience and all the reasons you should start a t-shirt subscription.

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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