Supersizing Your Audience with Video View Ads | EP 83

interviews marketing podcast social media strategies Aug 17, 2022

 

 

“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley. 

 

Subscribe:  Apple Podcast Spotify | IHeartRadio Libsyn Stitcher 

My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video with some ad dollars is the fastest, most effective way to grow a great big, warm audience of people without spending a lot of money.  

Facebook and Instagram ads don’t work like they used to. Costs have gone up and the ROI has changed. The way you use Facebook and Instagram ads needs to change, too. Instead of running ads to directly sell, you need to run ads to collect people to retarget and nurture them. Then you’ll sell to them. 

Videos, especially short videos, are how we reach “non-followers,” those people who would be interested in what we offer but who aren’t yet part of our world. With video ads, you’re taking what’s already working for you on Instagram and Facebook and amplifying it by putting a few dollars a day of ad spend behind it. 

Join me for this episode as Susan shares so much valuable information about why and how to use video view ads to grow a warm audience and the two things you need to measure to determine if those ads are working. There has never been a better opportunity to find our people and Susan is here to show us how. 

Susan’s Ads Made Easy Coaching Week starts August 21st! Sign up HERE. 

 

Important Links: 

Find and follow Susan: 

 

Join me in all the places: 


Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

 

Hear from Sarah each week!

Do you want weekly tips for starting, launching, and growing a subscription box? Subscribe to get our latest content by email.

5 Ways to Maximize Your 4th Quarter Sales

Sep 25, 2022

What a Mastermind Can Do for You and Your Business | EP 88

Sep 21, 2022

Are You Giving Your Subscription Box Business Enough Time?

Sep 18, 2022