One of the most fun things about owning a subscription box company can also be the most demanding - product sourcing. Finding niche-specific products for a subscription box isn't just a struggle for the beginning businesses either! I am always on the hunt for new products to include in my Monogram Box.
This week, I was asked by one of my Launch Your Box members how to find organic skincare for her pregnancy subscription box. I made a short list of things I do when I am first product sourcing and thought I would share these quick tips for any of you who might be facing a similar struggle.
Look for a few subscription boxes with similar items to what you want to include in your box and then subscribe to them. Find one that has a good variety of products and brands. If you are going to add them to your subscription, you want to test those products out!
Subscribing to other boxes and sampling products is market research! This will help you get some good ideas of items for your box and the brands you like. While researching similar niches, note the pricing and the contents to help determine your pricing.
Get on that Google machine and search for product wholesale options using niche-specific keywords. You don't want to buy products at retail prices.
When researching sites, you can apply to become a wholesaler. Sometimes, the application is linked at the top of the page, but make sure to check the footer section for a link to learn how to apply.
To purchase wholesale, you need to have a resellers certificate. Make sure your business is registered before you apply.
Do some research to find niche-specific markets or trade shows. Use all keyword terms for your niche. While looking for organic skincare, I might search "health and beauty trade show" and "skincare markets."
Etsy Wholesale is a makers community where creators make goods and sell them at wholesale. This is especially a good option for anyone looking for custom designs or have smaller subscription numbers.
When on the Etsy website, make sure to start your search with "Etsy wholesale" to find bulk sale items. An example would be "Etsy Wholesale organic skincare." This way, you will find everything sold in gross quantities.
If you find that you like all the products from one make, you can start ordering regularly from them and build a business relationship!
Curating the perfect box can be time-consuming, but once you get past the overwhelm, it can be such a fun experience. Now that you know the first four things I do to find niche-specific products, you will need a box to hold all your new finds. Check out my Packaging Cheat Sheet for all my favorite packaging resources.