How I Generated $20k in Extra Revenue with a Holiday Gift Box | EP 94

holiday podcast Nov 02, 2022

 

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Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business. 

Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely offer a Holiday Gift Box. And if you have an audience but haven’t launched your subscription box yet, you should also offer a Holiday Gift Box. 

Many members of Launch Your Box have used a Holiday Gift Box for proof of concept before launching. Members like Nicole who launched a one-time holiday box for guinea pig owners. When it was a HUGE hit, she knew she could launch her subscription box with confidence. She now has hundreds and hundreds of monthly subscribers and won a major subscription box industry award earlier this year. 

My process for launching a one-time Holiday Gift Box was simple and it started before I had any idea what I was going to put in the box: 

  • I set up a waitlist page in September.
  • I set up a waitlist in my text app in September. 
  • I built up excitement that my Holiday Gift Box was coming and drove people to the waitlist. 
    • LIVES
    • Social posts
  • One day before the launch I sent one email to the waitlist and one text to the text waitlist offering them first dibs. 
  • Launch day started with a LIVE during which I generated feelings of: 
    • Scarcity
    • Exclusivity
    • Urgency 
  • I started running ads on launch day. 
  • I sent one email to my entire email list. 
  • I sent one text to my entire text list. 
  • I posted twice on social media about the box. 
  • I changed my Facebook header. 

By the end of day one, I had sold over half the boxes. 

  • On day two, I resent the email to non openers and posted about the boxes on social media twice. 
  • By day three, I only had 100 boxes left. I sent a last chance email to any non openers who hadn’t purchased and posted on social media once. 
  • On day four - the last day of the launch - I mentioned the Holiday Gift Box on a LIVE and posted about it once. 

I sold out of all my Holiday Gift Boxes on day four! Oh, and I did all of this without having any product in hand. 

Join me for this episode as I share what a Holiday Gift Box can do for your business and walk you through my simple, four-day Holiday Gift Box launch plan. 

 

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.

 

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