I Want to Start a Subscription Box Business… Where Do I Start? | Episode 48

getting started podcast Dec 15, 2021


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When you don’t know where to start, it’s easy to start in the wrong place. 

You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Software, packaging, marketing tools, and more. 

In the beginning, before you even get started, you don’t need any of those things. What you need is to Start The Right Way! 

If you’re just starting your subscription box journey, this episode is for you! Avoid the overwhelm and start where you need to start… the beginning. 

I call this first stage The Hopeful Entrepreneur because you’re full of hopes and dreams… and so many questions. There are things you need to do during this stage to start your subscription box journey off right. 


  1. Complete the 6 in 60 Workshop (Post-It Note Challenge) - identify your ideal customer and plan out your first six boxes. 
  2. Contact your local Small Business Administration Office - fulfill local requirements to legally set up your business. 
  3. Establish social media pages for your business - focus audience building efforts on one platform to start. 
  4. Secure a domain for your website - this will be your URL. 
  5. Explore options for your website - we recommend Shopify or WordPress/WooCommerce. 


Getting your subscription box business off the ground takes a lot of work. Following a step-by-step process helps you stay on track. 

Join me for this episode as I walk you through this first stage of your subscription box journey, sharing tips, strategies, and resources to help you get a strong start. Don’t miss my tips about naming your business - and your subscription box. It matters!  

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

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