Maximize Your 4th Quarter Sales With Your Subscription Box | Episode 34

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The Fourth Quarter is coming, and you know what that means: the busiest shopping days of the year. If you haven’t started preparing, now is a great time to start. This week’s podcast is all about maximizing your selling potential for the holiday and really using the audience and subscriber base that you’ve already built to do it. I’m going to give you five ways to use the resources that you have to give more gift options for your subscription box.

The Holiday Gift Box

This is not one of your regular subscription boxes, but a one-time box that your subscribers can buy either for someone else. A holiday box can be a great way to expand your subscription base by including ways for the person it was gifted to sign up to your regular service. These should be presold beginning in October or early November to pull in as many sales as you can as well as give you time to pull in as much inventory as need to get these shipped out.

New Subscriber Launch – Special Promotion

This is another promotion that you’re going to want to do early in the October to November timeframe to pull in people who are still shopping for themselves before the end of the year. You want to start promoting this before the noise of the holidays drowns you out. This is meant to get your audience excited about your upcoming boxes and gives you a chance to offer some free gifts for subscription to snag some good subscriptions before the end of the year.

Gift Subscriptions

This is one of the easiest things that you can do, and it’s one of my favorite things because it’s so easy! Gift subscriptions are a promotion I usually run around Black Friday and it’s the only time of year I offer either six-month or 12-month subscription starting in January - you read that right!

You can sell some subscriptions (with a free month for a 6-month subscription, or two for 12-months) and have the money upfront as well as not having to move on it until the first of the year.

This is great to have some peace of mind for the slow months after the holidays without having to move on them right away.

Curated Boxes

Having excess inventory is the nature of the beast when you’re a subscription box owner. Time to put that inventory to use! You can mix and match those left-over items into new boxes for gift items for people looking for that extra gift set. Give these boxes new names and don’t be afraid to get creative but remember that you’re not building a brand-new box, but a specialized one from items that have come before.

Mystery Boxes

What about the inventory from Christmas that was leftover? Selling mystery boxes made up of that inventory is a great way to move it out to your audience. This isn’t about re-selling old boxes but using pieces from various boxes to create something new and exciting as a gift. It’s a great way to offer a clearance type item and send out whatever’s left after Christmas!

I don’t recommend doing all of these at once but putting together 2-3 options for the holidays can be a great way to really be efficient with your sales and generate that positive interest with your audience!

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