Maximize the Value of Your Small Audience | Episode 29

audience building podcast social media strategies Aug 04, 2021


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Building an audience of people who are interested in your subscription box is crucial. You can’t have a successful launch - and a successful business - without an audience. But you don’t need a huge following with tens of thousands of followers if you have a small audience filled with the RIGHT people. 

I’ve built two multi-million dollar businesses and neither one has a huge number of followers. I don’t need hundreds of thousands of followers because the followers I do have are the right people for each of my businesses. They’re engaged, they’re interested in me and what I offer, and most of them buy from me. 

The secret to finding subscription box success with a smaller audience is to maximize the value of your audience, no matter the size. 

Subscription box success - or success in any online business - doesn’t come from having a large number of followers who don’t engage with you and your business and don’t buy anything. Instead, success comes from having an engaged audience filled with your ideal customers. 

Finding and building an audience filled with your right people starts with remembering your why. What drove you to start a subscription box in the first place? Those people who you wanted to serve with your subscription box? Those are the people you need to attract. Those are the people who will engage with you and your business. 

I have some practical ways you can attract and engage an audience filled with your right people: 

  1. Be known for something. What are you the expert at? What makes you happy?
  2. Show up. Get in front of your audience and go LIVE consistently.
  3. Serve before you sell. What value are you providing to your audience? 
  4. You don’t have to be everywhere, but you do need to be consistent. Don’t try to do all the things! Pick a few that you are good at and can be consistent with.
  5. Love on your people! Help your audience feel seen and heard, and they’ll keep coming back.

Join me for this episode as we talk about why a large following isn’t necessary for subscription box success and how you can maximize the value of your small audience. 

Join me and our AMAZING community inside Launch Your Box!


Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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