Maximize the Value of Your Small Audience | Episode 29

audience building podcast social media strategies Aug 04, 2021


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When you’re just starting out your business, one of the things you dream about is getting followers and growing your audience. We get so stuck on the idea that the only way to be successful is to have a huge following, that we’re not maximizing the following that we already have.

Success doesn’t come from having a bunch of followers that just look at your posts and don’t buy anything, it comes from having an engaged audience and from having the right audience and not just any audience.

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When We are For Anyone, We’re for No One


I want to do all the things all the time. It comes from being a creative person, and I’m sure if you’re reading this you sometimes feel the same way!

But this is a trap we can fall into that spreads us too thin to really make the impact that we want. We need to concentrate on what makes us unique and experts at what we do.

Think about what drove you to start your subscription box in the first place, what it’s all about. That’s what people are showing up for, and the more engaged you can make the audience that you have, the more that audience will be worth to your business.


Develop your Audience into the Right Audience 

  1. Be Known for Something: What are you the expert at? What makes you happy?
  2. Show Up: Get in front of your audience with training and Live sessions.
  3. Serve Before You Sell: What value are you providing to your audience? Know what that is first.
  4. You Don’t Have to be Extreme; you Just Need to be Consistent: Don’t try to do all the things! Pick a few that you are good at and can be consistent with.
  5. Love on Your People! Help your audience feel seen and heard, and they’ll keep coming back.



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Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.


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