After I had almost 2 years under my belt with the Monogram Box Subscription, I decided it was time for another subscription. Something my current subscribers kept asking me for more of, was T-shirts! Thus, my T-Shirt Club was born.
I run this subscription as an "open model" vs the "closed model" of my box.
Today, I am giving you my top 5 tips to start a T-Shirt Subscription.
No matter what brand or style you choose, it's important to be consistent with your subscribers. Once they figure out what fit they like best, they will get frustrated with sizing and cancel if the shirts are constantly fitting different than the last one.
This will help with customer retention and reduce customer service issues, not to mention return shipping costs when your customer has sizing issues.
Screen printing is the process of pressing ink through a screen onto the t-shirt to create your graphic. These screens are stencils of your design. This method results in vibrant colors, even on dark t-shirts.
Screen printing is great for bulk orders. It's the cheapest, most cost-effective way to print hundreds, even thousands of shirts!
When I screen print, I like to use 1-3 colors max. This helps my profit margins and still makes a great looking design.
You can use multiple ink colors, but each color will be layered on individually using a different stencil, increasing the cost.
Direct-to-garment (DTG) printing is the process of having a printer spray the ink onto the t-shirt. The pigments soak into the fabric, similar to printing on paper.
DTG printing is great when you have a full-color design. The colors are limitless, and because of the printing technology, this method is excellent for multi-color, intricate designs.
It's best to use DTG for smaller batches, say 1-200 pieces. There is a multi-step process for printing on a shirt and depending on how many printers someone has, this could take a long time, one by one.
Whether you choose the screen printing method or DTG printing, there are costs associated with both. Let's break that down here.
Adding little bonuses to your T-shirt subscription keeps your subscribers surprised and increases perceived value. A small token goes a long way. An on-theme, personal touch also increases brand awareness and builds your relationship with your customers.
I like to add a small quote card or die-cut stickers for a positive daily reminder. Other ideas: Digital download offer, link to a playlist, or custom buttons and pins. The possibilities here are endless. Find creative ways to surprise and delight your subscriber.
The best way to pack your t-shirt subscription is in a poly mailer. I use a 10x13 custom bag for my subscription. This will save you tons on shipping. In most cases, you can ship a t-shirt for less than $4.00 using First Class Mail.