Meet Your Host
Sarah Williams
Sarah Williams is the founder of Launch Your Box and a subscription box business owner who built a seven-figure brand from the ground up.
When Sarah launched her first subscription box in 2017, she spent 18 months figuring it out through trial and error. She then turned that experience into a proven system for launching, growing, and scaling subscription box businesses.
Today, she helps product-based business owners and new subscription box owners create consistent, recurring revenue with clear, step-by-step strategies so they can move forward with more confidence, less overwhelm, and a plan that actually works.
Launch Your Box • Facebook • Youtube
Meet Your Speakers
Paul Chambers
Inside the Subscription Box Industry
An entrepreneur since fifth grade, Paul Chambers is the Co-Founder of SubSummit. Paul has extensive expertise in the subscription commerce economy, dating back more than two decades, and has been recognized by national and international publications and media outlets.
In his spare time Paul is a firefighter in the City of Troy and loves to spend time with the world's most amazing wife, twin daughters, and two sons.
Stu McLaren
The Messaging Map That Attracts Your Ideal Audience
For 18+ years, Stu McLaren has been helping entrepreneurs turn the spike of a launch into steady monthly revenue with membership sites. He’s the co-founder of Membership.io, author of Predictable Profits, and co-founded the charity Village Impact with his wife, Amy. They have two kids, Marla and Sam, and when he’s not working, you’ll usually find Stu trail running.
Stu's Website • Instagram • Facebook
Ashley Alderson
The Content Method: 6 Proven Content Pillars to Scale Your Business
Ashley is the Founder and CEO at The Boutique Hub, a membership community shaping the way boutique retailers, product based brands and industry experts work together.
Ashley and her team provide the latest in retail and ecommerce business education, strategy, AI led tools, wholesale marketplace connections, business conferences and trusted member connections, serving over 150,000 small businesses worldwide. She lives by the motto of Community Over Competition and aims to shape the future of the independent retail industry forever.
The Boutique Hub • Facebook • Instagram
Kristy Bottle
She Built the Audience First… Then Turned It Into 2,000 Subscribers
Kristy started Kristy's Craft Room in September of 2019 from her in home craft room. What started as just wanting to share her love for crafting and DIY quickly grew into a community of likeminded creators who wanted to continue to craft and create along with Kristy.
Kristy created her first kit in December of 2019, selling 12 kits. She was thrilled that 12 people wanted what she had to offer. Over the years the community continued to grow and so did the opportunity to build a real business.
Today the community just surpassed 250K followers on Facebook and the business has over 2000 reoccurring subscribers. Kristy has leaned into her ability to grow an organic audience and attributes consistency and surrounded herself with the right mentors to much of her success.
Kristiy's Craft Room • Facebook • Youtube
Dylan Jahraus
12 Free Traffic Drivers for Ecommerce Businesses in 2026
Dylan Jahraus is a leading e-commerce strategist with over 13 years of experience helping entrepreneurs build and scale profitable online businesses.
She first built her own Etsy shop to $1M+ in profit, then expanded successfully into Amazon and Shopify. In 2022, Dylan launched her e-commerce coaching program (with over 6,000 students!), scaling it to $10M organically in just 14 months—without paid ads.
Dylan’s proven strategies have attracted a highly engaged audience of 700,000+ across YouTube, Facebook, Instagram, TikTok, and her podcast, Etsy Seller Success.
In 2024, she launched etSEO, a proprietary SEO platform for Etsy sellers that served thousands of users within only its first two months.
Dylan's Website • Youtube • Instagram
Susan Bradley
How to 2x Your List Growth with a Gated Sales Page
I’m the Founder of The Social Sales Girls, a digital training platform and membership community for eCommerce store owners.
Inside my Inner Circle, we teach store owners how to grow big audiences, drive traffic, and turn web visitors into buyers. Our members have access to their own library of training, a supportive online community, and 1:1 Coaches to help them make progress and reach their goals.
I’ve grown and sold 3 businesses, which has given me freedom of choice, and created opportunities to do the things I value the most. Because of that, I am committed to helping eCommerce store owners grow businesses that are profitable and pay them well.
The Social Sales Girls • Facebook • Instagram
Heidi Easley
Turning Something You Love into an Actual Business
Heidi Easley is the founder of Paint Party Headquarters and Texas Art & Soul, where she teaches thousands of creative entrepreneurs how to build profitable paint party businesses.
A former elementary art teacher who went from bankruptcy before 30 to building a multi-million dollar brand, Heidi is the author of Your Dreams Don't Die... They Haunt You: Lessons from a Millionaire Entrepreneur.
Based in Tennessee with her husband Bobby and daughter Pixie, she's passionate about empowering artists and crafters to turn their creativity into income.
Texas Art & Soul • Instagram • Facebook
Candace D'Agnolo
From Product Sales to Predictable Revenue: How Retailers Add Subscriptions Successfully
Candace D’Agnolo is a business strategist, speaker, and founder of Pet Boss Nation®, where she helps entrepreneurs grow more profitable, sustainable businesses through marketing, sales, and leadership strategies.
A multi-unit business owner and experienced operator, she has supported nearly 1,000 clients and is known for turning big ideas into scalable, revenue-generating models.
Amy Baughman
From Retail Sales to Recurring Revenue: Her Pivot That Paid Off
Amy Baughman is the owner of Amy Sews and a retail sewing and quilt shop she’s grown for over 35 years.
After decades in retail, Amy added subscription boxes to her business, building multiple recurring revenue streams with hundreds of subscribers and multi-year retention. What started as a simple pivot during uncertain retail seasons became a steady, reliable source of income that helped stabilize her business.
Amy’s story is a powerful example of what’s possible when you take what you’re already selling and turn it into a subscription - creating more consistency, predictability, and long-term growth.
Ciara Stockeland
Product to Paycheck: Turning Your Subscription Box into Real Profit
Ciara Stockeland, is a speaker, author, 4x Ironman and Fractional CFO for inventory based businesses.
Ciara has owned and operated a business since her early teens. As a serial entrepreneur, her business mindset and tenacity led her to opening her first store in 2006 which she then franchised. Her vast experience in both retail and wholesale industries led her to launch the first to market wholesale subscription box for boutique retailers, which she built and sold within 18 months. Most recently Ciara has launched the Inventory Genius, a consulting program for inventory-based business owners and has published the books Inventory Genius and Profit Genius, both of which give practical steps for creating more profitability in an inventory based business.
She has twice had the opportunity to testify before two U.S. Senate Committees regarding the “joint employer” standard for businesses and its effect on small businesses and franchises. Additionally, in 2015 she represented small businesses at a White House Summit on Worker Voice and again in 2018 for a Summit on Economics.
Ciara has been recognized as a Small Business Champion through SCORE, has held a seat on the United States Chamber of Commerce Small Business Council and is a Profit First Certified Coach. Through her consulting program, Ciara gives business owners the confidence and tools to build profitability and peace of mind in their inventory-based businesses.
In her free time Ciara enjoys training for endurance races and most recently completed her fourth Ironman at the Ironman World Championships in Kona, 2023 and World Championships in New Zealand again in 2024.
She currently resides in Tennessee with her husband Jim and her Great Pyrenees Bentley.
Ciara's Website • Facebook • Instagram
Marissa Mae Sayers
Sourcing Overseas For Beginners
Marissa Mae Sayers is a procurement specialist, sourcing strategist, entrepreneur, and educator dedicated to helping business owners bring their product ideas to life. She has built and scaled multiple businesses through direct factory sourcing, including her own wholesale company Sayers & Co., serving retailers and small businesses across the globe.
Through her teaching and mentorship, Marissa has guided hundreds of entrepreneurs in cutting costs, customizing products, and confidently navigating the Alibaba sourcing process.
Her strategies have helped her private clients cut costs of goods by up to 80%, save tens of thousands of dollars per order, and create new revenue streams, including one client's subscription box that is now bringing in $30,000 a month of new revenue off 1 item!
Her consulting and educational programs focus on practical, repeatable systems that simplify sourcing and maximize profits. Drawing on years of hands-on factory experience, Marissa works directly with business owners to manage supplier outreach, vet factories, and negotiate terms, ensuring products move from idea to market with speed and precision.
Marissa’s mission is to give entrepreneurs more freedom, flexibility, and profit in their businesses. She continues to bridge the gap between small business owners and global manufacturing opportunities through sourcing education, mentorship, and her work as an Alibaba.com Ambassador.
Marissa's Website • TikTok • Instagram
How to Choose the Right Packaging for Your Subscription Box
How to Choose the Right Packaging for Your Subscription Box
Lauren Davis is the Senior Director of Marketing at Box Genie, where she leads brand, digital, and demand‑generation strategy, including its rapidly expanding subscription‑box segment. She brings more than a decade of experience in email, content, and lifecycle marketing.
Box Genie Website • Instagram • LinkedIn
Nicole Jenney
From Idea to Live Website in 30 Minutes (Step by Step)
Nicole, a passionate Graphic Designer and animal lover, has brought her interests to life!
After joining LYB in 2020, she launched GPigBox and BunnieBox, and she’s thrilled to celebrate serving 3500 monthly subscribers.
Nicole actively participates in LYB communities and serves as the Shopify tech fairy, assisting friends with their tech needs. She’s dedicated to helping others pursue their passions and eagerly looks forward to connecting with the LYB family!
Nicole's Website • GPigBox.com • BunnyBox.com
Lincoln Ware
Setting Up Recurring Payments with PayWhirl
PayWhirl is a flexible subscription app that's helped over 20,000 brands grow recurring revenue with easy-to-use plans, smart retention tools, and free migration from other subscription platforms — backed by a dedicated US-based support team.
PayWhirl • LinkedIn • Instagram • PayWhirl Blog
Courtney Brickner
From Zero Sales to a Successful Subscription Launch
Courtney Brickner is the founder of The Crafty Brick, a creative business she built from her love of DIY into a thriving brand and subscription experience.
After years of trying different business ideas and navigating failed launches, Courtney transformed her approach—successfully launching a subscription that hit her goals right out of the gate and continues to grow.
Today, she shares a real behind-the-scenes look at what it takes to move from trial and error to a successful launch—making her story a powerful example for anyone ready to stop guessing and start building something that works.
The Crafty Brick • Facebook • Instagram
Lexie Haubert
From 1 Subscriber to 1,500: The Steps That Made It Happen
Lexie is the owner of Crafty Lady Boutique, a personalized and monogram gift business serving brides, wives, and bridesmaids. She added subscription boxes in 2022 and has grown to over 1,500 subscribers across her Monogrammed Bride and Monogrammed Wife boxes.
After struggling to gain traction early on, Lexie found her momentum through paid ads and has since scaled beyond what she expected, growing her team from two people to eight and expanding into a new shop.
She’ll share how she used ads to grow her subscription and what it looked like to build that growth over time.
Crafty Lady Boutique • Facebook • Instagram
Josh Coffy
The Subscription Box Ad Playbook
Josh is the founder of The Ecommerce Alley & helped his 500+ ecommerce clients generate more than $70M in sales through high-performance marketing coaching & training.
He’s the host of The Ecommerce Alley Podcast and an avid paid media buyer.
Since starting his business 11+ years ago in his spare bedroom, he’s built one of the fastest-growing ecommerce training companies on the planet and is obsessed with helping others build life-changing (and profitable) businesses.
Also, an all-around pretty cool dude.
The Ecommerce Alley • Facebook • Instagram
Whitney Tucker & Andrea Fulcher
The Repeatable Launch Strategy That Keeps Adding Subscribers
Whitney Tucker and Andrea Fulcher are the co-founders of Cotton Chaos, a t-shirt subscription business they built from a simple idea into a multi-six-figure brand.
What started as one-off shirt sales quickly evolved into a subscription model designed to create consistent, recurring revenue. Through repeatable launch strategies, organic content, and evergreen ads, they’ve built a system that continues to add subscribers and fuel long-term growth.
Members of Launch Your Box, Scale Your Box, and Sarah’s Mastermind, Whitney and Andrea are known for taking action, staying consistent, and having a lot of fun along the way. Their journey from messy first launches to a streamlined, repeatable strategy is proof that you don’t have to get it perfect, you just have to keep showing up and keep going.
Cotton Chaos • Facebook • Instagram
Ryan Culver
What If You Never Had to Pack Another Box Again?
A 3x founder with deep expertise in subscription boxes, kitting and fulfillment. Centrally located in Indianapolis and providing fulfillment services for 30+ brands.
Lessgistics • FacebookÂ
