Why a Subscription Box is a no-brainer for your E-Commerce Business

blog Oct 30, 2022

Discover the benefits of adding a subscription box to your e-Commerce business and that you’ve already done the hard part.  


Do you want to level out your revenue, create consistency, and put an end to the feast and famine cycle of product sales? Do you want to add stability to your business that allows you to cover payroll and overhead expenses? Do you want to relax knowing the inventory you’re buying is already sold? 

If all of that sounds too good to be true, keep reading! 

Adding a subscription box means recurring revenue coming into your business every month. That recurring revenue goes a long way toward evening out the peaks and valleys that come with product sales. 



When I added a subscription box to my product-based business, I could cover all my overhead and payroll for my employee with that monthly subscriber revenue. I didn’t have to worry about showing up and selling every day just to cover the bills. The subscription covered them for me. 

Let’s talk about how a subscription box will benefit your eCommerce business and how you’ve already crossed the hardest thing off your how to start a subscription box to-do list. 


Audience building is the hardest part. You’ve already done that! 

Whenever I talk about starting a subscription box business, I first talk about audience building. You can find me teaching subscription box owners and hopefuls about audience building inside Launch Your Box,  on my How to Start a Subscription Box Facebook page, and on the Launch Your Box podcast

Why do I spend so much time talking about audience building? It’s simple. When it comes to launching a subscription box, if you don’t have an audience, you’ll have no one to launch to. 

Audience building is hard. It’s slow and it can be difficult to see that you’re making progress. I often say building an audience is like watching grass grow! 



I have good news for eCommerce business owners. 

You’ve already done the hard work.

As an established e-commerce business, you have an established niche and area of expertise. Your customers know you and like you and they know and like your products, too. 

It’s time to bring a recurring, consistent, reliable revenue stream into your business with a subscription box! 

What should you put in your subscription box?  

If you’re starting to think adding a subscription box to your eCommerce business is a good idea (and I hope you are), you probably have one big question…

What should I put in the box? 

Again, you’ve already done the hard work. 



When I work with brand new business owners who want to start a subscription box, we start by identifying their ideal customer. We talk about who they are and what they’re thinking, doing, and feeling. We get deep. 

Then we talk about their ideal customers’ pain points and how their subscription box could be the solution. 

The good news for you? 

You already know your ideal customer because they buy from you every day. 

You already know their pain points and how your products solve their problems. 


Now it’s time to decide what types of products your customers would want to see in a subscription box. Start by asking yourself three questions: 


  • What are your best-selling products? 
  • What do your customers buy repeatedly? 
  • What do your customers consume and want more of? 



Answering these questions is a great way to kickstart your thinking. The next step is to join me for my FREE 6 in 60 Workshop. In only an hour, I guide you through planning six months’ worth of subscription boxes that will surprise and delight your customers. 



Inside the 6 in 60 Workshop, you’ll: 

  • Identify what your ideal customer is thinking, feeling, and doing during each month. 
  • Brainstorm everything you could put in the box for each month. 
  • Create a theme or color scheme for each box. It’s not just “stuff in a box.” 
  • Start with ONE main item before choosing items to complement it or extend the theme. 

By the end of the workshop, you’ll have six curated boxes planned out. Boxes you can be confident your customers will love. 


Does your box have to be a box?  

Does the idea of curating a subscription box each month that provides subscribers with a well-thought-out experience sound overwhelming?

Adding a subscription box to your business doesn’t have to be overwhelming. And it doesn’t have to be complicated. 

In fact, it doesn’t even have to be a box. You can have a wildly successful subscription with only one thing. 



A “one thing of the month” box is an easier way to add a subscription to your business that still brings in the recurring revenue you want. So many members of Launch Your Box are crushing it with one thing of the month subscriptions - everything from candles to tea to nail polish to t-shirts and so much more! 

Check out this blog post to learn more about the benefits of a one thing of the month subscription and its huge impact on one Launch Your Box member’s business. 


Adding a subscription box to your product-based business serves your customers and brings recurring revenue into your business. It’s a win-win! Whether it’s a curated box or a one thing of the month, the time to add a subscription box to your business is now! 

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!


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Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

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