Selling Out in 24 Hours Using The Waitlist Plan | EP 143

interviews podcast Nov 22, 2023

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“When you listen to your mentor, things will work.” - Cathy Schwartz

Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops subscription box in only 24 hours. 

Cathy’s subscription box journey started when she learned to make wreaths and work with ribbon as a way to deal with a stressful corporate job. She fell in love with ribbon, particularly high-end, designer ribbon. She soon realized she wasn’t alone in her love for luxury ribbon - there were a LOT of people who wanted to learn how to decorate with high-end ribbon. Soon, Cathy decided to take the passion and knowledge and launch a monthly subscription box. She also started a private Facebook Group where subscribers go to learn how to decorate with their ribbons and build community. 

Cathy is a member of Launch Your Box and Scale Your Box. She is a dream student who soaks up the training and implements it in her business. This includes the Waitlist Plan. 

The Waitlist Plan is all about consistently driving traffic to your subscription box waitlist. It’s a list of people who have said “Yes, I’m interested in what you’re selling.” They are your warmest leads. A waitlist is not only for your first launch. You need to consistently build your waitlist between launches as well. Just like Cathy does. 

Due to the quantities Cathy’s exclusive ribbons are available in, she adds new subscribers in groups of 48. When she recently launched to new subscribers, she of course started with her waitlist. Just like I teach inside Launch Your Box. But, unlike most subscription box owners, Cathy never had to move on to the next phase of her launch. She sold out her launch to her waitlist in only 24 hours! 

Cathy had a waitlist of 300 people when it was time to launch. 300 very warm leads. She grew that waitlist - and continues to grow it consistently - by: 

  1. Doing a monthly LIVE unboxing and directing people to the waitlist. 
  2. Sending an email with a link to the LIVE unboxing and directing people to the waitlist. 
  3. Sending a nurture email to anyone who purchases from her shop and directing them to the waitlist. 
  4. Posting about her subscription box consistently and directing people to her waitlist. 
  5. Giving people who ask for more information during LIVE crafting sessions a link to her website which then directs them to her waitlist. 

Recently, Cathy posted a video of a Christmas Urn project. The response was beyond anything she could have imagined. She gained 6,000 Facebook followers in 72 hours and the video has more than 150,000 views on TikTok. Cathy realized she needed to capture all these people’s emails to bring them into her world. She quickly put together an opt-in for the project and has been busy driving people to her waitlist. 

Cathy serves her audience. She teaches them, she engages with them, and she builds excitement and FOMO with the help of her subscribers. She’s doing all the right things, especially when it comes to following the Waitlist Plan. 

I’m so proud of all Cathy has accomplished in her business. She now has over 500 subscribers and I know that number will continue to grow. 

Join me for this episode and be inspired as Cathy tells us what can happen when you get consistent, follow the plan, and curate an exclusive experience for your subscribers. 

 

Find and follow Cathy: 

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.

 

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