Running a Giveaway to Build Your List | Episode 81

audience building email marketing getting started podcast Aug 03, 2022
Sarah holding an open subscription box full of items


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Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people. 

One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!  


When you run a giveaway, follow four simple steps 

  • Determine your goal - why are you running a giveaway? 
    • To grow your following.
    • To build your email or text list.  
    • To gauge interest in your potential box. 
    • All of the above!
  • Determine your prize.
    • Your prize needs to be “worth it” - what would make you enter a contest? 
    • Consider offering a box or a 3-6 month subscription. 
  • Create your timeline.
    • Your giveaway should run for 7-14 days. 
  • Share, share, share!
    • Send an email to your list - remember, some of them may not follow you on social media yet. 
    • Social posts - videos, stories, etc. 
    • Keep talking about it throughout the 7-14 days to keep the excitement going. 

There are rules for running giveaways on social media. You need to be aware of these rules and follow them. 

  1. The contest must be free to enter - it cannot be combined with a purchase. 
  2. The winner must be chosen randomly. 
  3. The winner must be announced publicly. 
  4. You must state clearly (in posts and your contest rules) that your giveaway has no affiliation with the platform. 


Every week inside Launch Your Box, members are setting up and running giveaways. It’s one of the best things you can do to jump-start your audience building no matter where you are in your subscription box journey. 

Join me for this episode as I talk about why you should run a giveaway as part of your audience building strategy, the steps to follow to make it a success, and the important rules you need to follow! 


Important Links: 


Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


Find me on social:


Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

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