It's Not Too Late to Pivot Your Offer | EP 110

interviews podcast Feb 22, 2023

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Have you ever felt the pull to change what you’re offering? Sometimes, pivoting and offering something different to your audience results in success in the form of a growing, thriving subscription box. That’s exactly what happened with Launch Your Box member Joanne Jurica of Rustic Glitter. 

There are so many things I love about Joanne’s story. A former lash stylist, Joanne was forced to close her salon during the pandemic and lean on her hobby, Rustic Glitter, to bring in some income. Joanne had been personalizing items and making old things new again since 2017. Rustic Glitter helped her deal with the stress and challenges of a chronic illness as well as the pandemic. 

One day, Joanne was inspired to create DIY craft kits to sell. When she sold them all quickly just within her own neighborhood, Joanne realized this could be something - she started dreaming about a subscription box. Along the way, Joanne found me and joined Launch Your Box. She dove into the training and learned all she needed to know to launch her DIY Home Decor Box in September of 2020. 

After two years of The DIY Home Decor Box, Joanne started thinking about how she could offer a different, simpler subscription box. Something easier for her to produce and manage and something at a lower price point. She leaned into her love for tiered trays which are very much on trend. Joanne’s decision to pivot paid off. In only one year she has already surpassed the number of subscribers it took her two years to gain with her original box. And the new box is so much easier to fulfill.  

During this pivot, Joanne discovered something important. Something so many of my DIY and craft box subscription owners discover. You don’t have to give subscribers all the things. It’s okay - and in fact better - to keep things simple. Simple for you and simple for your subscribers. 

Joanne’s decision to pivot was based on personal life challenges and a feeling that she could do more and grow faster by going in a different direction. She shows up consistently on social media - including some super entertaining and engaging videos on TikTok - to connect with her audience and attract new followers. 

Join me for this episode as Joanne shares her subscription box journey, including a decision to pivot that has turned out better than she imagined. 


Find and follow Joanne: 

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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