Hitting $1 Million in Revenue This Year with 3 of My Mastermind Students | EP 145

interviews podcast scaling Dec 27, 2023

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Can you imagine bringing in over $1 Million in revenue in one year? What if I told you anyone can do it? Anyone who is willing to work hard, to never give up. Anyone who is willing to get up every day, hustle, and implement. 

In this episode, I’m joined by three members of my Elevate Mastermind. All three have wildly successful businesses. And all three hit $1 Million in revenue this year! All three are past guests on this podcast, so you might be familiar with their stories. Tamara Bennett, Tracey Pounds, and Cindy Manly are here to share some of the “secrets” to their success and to inspire you to pursue your subscription box dreams. 

These successful business owners have several things in common. 

  • They’re all in the arts & crafts space. 
  • They all have memberships and subscription boxes - multiple streams of income. 
  • They all have both physical and digital offerings. 
    • Tamara and Cindy started with digital offerings and added physical offerings. 
    • Tracy started with physical offerings and added digital offerings. 

Tamara shows up for her audience. She builds connections and relationships with her followers better than just about anyone. She focuses on serving her members and subscribers, giving them what they need. But Tamara knows she can’t do it all at once. Tamara has built her business by starting with one thing and getting really good at it before adding the next thing and the next thing. 

Learn from Tamara. Start with one thing, get super clear about it, and work out the kinks. Give it six or eight months or even a year. Don’t be in a rush to add something else. 

Learn from Tracy. Stay focused, be consistent, and pour into serving your audience. 

Learn from Cindy. Give your audience more of what they want. Use an SLO to fund Facebook Ads that bring new people into your world, people who will become customers of various offers. Cindy put strategies into play that resulted in a $300,000 month in October! 

Dreaming big is easy. Doing what it takes to make those big dreams come true takes work. It takes a willingness to expand. 

  • Expand your thinking
  • Expand audience building
  • Expand ad spend 

Wondering how much of these ladies’ total revenue is recurring revenue? The kind of recurring revenue that means not hustling to make sales every day. The kind of recurring revenue that brings stability to your business. 

  • Tracey - 57% 
  • Tamara - 75% (this is my number, too)
  • Cindy - 70%

One thing each of these ladies does so well is staying in their lane. They each have a niche - a sweet spot. Instead of trying to appeal to a wide range of people, they stay true to their perfect person. Their incredible growth has come from filling all the little gaps over the years, serving their perfect person’s needs, and creating multiple revenue streams. The riches truly are in the niches. 

I asked each of these million-dollar business owners to give listeners one piece of advice. Their advice - and mine - is to:  

  1. Show up. 
  2. Be consistent. 
  3. Surround yourself with people who lift you up and support you. 
  4. Give it time. It doesn’t happen overnight. 

Join me and three of my Mastermind students to find out how they hit $1 Million in sales this year, what they contributed their success to, and how you can take what they did and apply it to your own business. 


Find and follow Tracey 

Find and follow Tamara 

Find and follow Cindy 

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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