Who Will Buy My Box and How Do I Find Them? - Subscription Box Strategies with Damon Oates | Episode 5

getting started interviews podcast social media strategies Mar 07, 2021



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This week I’m joined by Damon Oates, founder of Deco Exchange and the Maker’s University to help us answer a very important question: where do we find subscribers for our box, and how do we make sure they’re the perfect fit?

* This post contains affiliate/referral links. I could make a commission at no charge to you if you purchase my recommended products.  Please read my disclosure and privacy policy HERE.

So you have a great idea for a box. Your head is swimming with all the possibilities you could dream up for your members, and then it hits you: who will be subscribing to your box?

If you haven’t given it a lot of thought, you might fall into a common trap that Damon says people often think themselves into: “People always feel like they’re selling to someone just like themselves. They think, I would never buy that because I could just make it myself.” But the reality is that your ideal customer might not be anything like you other than sharing a common interest.

Think about the box that you want to build. What kind of person would want to buy your box? The more specific you are, the better you’ll be able to target your ideal subscriber.

No matter who you come up with, chances are there’s already a wealth of data about that particular demographic that’s been collected. A great place to start is with trade magazines and their Buyers Demographic Data that’s sometimes available online. 

Another great place to find info about potential customers is at https://www.facebook.com/ads/audience-insights which can be very helpful to narrow down your perfect customer.


Build a Social Media Presence


Once you have your ideal customer down, it’s time to build a social media presence. What this means is that you’ll need to start creating content online regularly to build your audience. This is going to take some time! Start with a platform you love being on already and focus on that. It will be much easier to create content when you’re comfortable posting.


“You’re there to create a relationship with your audience, no matter if it’s one person or a thousand. Chat with them, make sure you see them and just give it all you can.” – Damon


Finally, remember to listen to your audience. They’ll tell you exactly what they’ll buy from you so that when you’re finally ready to launch your box, you’ll have a truly memorable VIP experience that will keep them coming back for more!


Damon’s 5 Things to Consider

  1. Why do you want to do this?
  2. What is the purpose of it?
  3. What is the problem you want to serve?
  4. Who can you serve it to? Who needs it, who’s asking for it?
  5. Which platform do you love to play on?


Check out Damon’s mini-course: Who is My Perfect Person Challenge 

Find more of Damon at Deco Exchange on Facebook: https://www.facebook.com/decoexchange


Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review! Let me know which episode is your favorite so far.



Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.


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