Too Many Offers Can Stop Your Growth - Lessons Learned with Becca and Sarah | EP 47Dec 08, 2021
“When you try selling everything to everyone, you sell to no one.”
Today I’m excited to introduce you to Becca Slye, Launch Your Box member and co-owner of Isle Candle Co. I hope Becca’s story inspires you to keep going even when things get hard and to see mistakes and challenges as opportunities for growth.
Isle Candle Co. is a family business started by Becca’s parents. They sell specialized soy candles that transform into incredibly nourishing lotions as they burn. How cool, right? Becca’s parents operate a brick-and-mortar shop in a beach town in South Carolina, capitalizing on tourist traffic.
Becca and her husband got involved in the family business and decided to develop an online presence as well as open a second brick and mortar in Virginia. As Becca noticed how many repeat customers they had, the idea for a subscription box was born.
Becca’s subscription launched big. As in 135 subscribers big! For a first-time launch, that is an amazing number of subscribers! You’re probably thinking that, with a launch like that, they continued to grow their subscriber base quickly, right?
That’s not what happened.
In this episode, Becca and I get real about why, 15 months in, they’ve only added another 35 subscribers. Not exactly the growth they hoped for.
There are reasons Isle Candle Co.’s subscription box hasn’t grown like they hoped it would. Reasons like too many offers, trying to be all things to all people, and going wider instead of deeper with their audience.
We ALL make mistakes and face challenges in business. And what you’ll hear from Becca is clarity about what went wrong and determination to move forward. She got creative about selling inventory that didn’t fit with their goals moving forward and got really clear about their offer. Becca also talks about the importance of hiring help - staying in your zone of genius and letting others handle the rest.
There is so much to learn from and be inspired by in this episode. Some business owners see mistakes and challenges as reasons to shut down or not move forward. Not Becca. She’s determined to find solutions to problems and continue to move forward and grow. I have no doubt that’s exactly what is going to happen!
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