Journey from One-Time Boxes to a Thriving Monthly Subscription | Episode 45

getting started podcast Nov 24, 2021


Subscribe: Apple Podcast Spotify | IHeartRadio | Stitcher


Have you ever wondered what would happen if you served your audience first? 


Today I’m excited to introduce you to Kristy Bottle, Scale Your Box member and owner of Kristy’s Craft Room. I hope Kristy’s story inspires you to get creative, serve your audience with a generous heart, and have the courage to take chances. 


Kristy is a dedicated crafter who decided to take the crafting parties she hosted in her home and move them online. The Kristy’s Craft Room page on Facebook was born and Kristy started crafting live a few times each week. Her audience grew quickly as she shared cute crafts, answered questions, and interacted with her audience.  


Kristy spent time getting to know her audience and serving them by sharing her love of crafts and giving them a place to connect. Soon they started asking her to sell kits containing the supplies for the projects she was working on. They wanted Kristy to sell to them. So she did. 


Kristy started with one-time boxes that her audience could purchase. Once she noticed the same people were buying multiple kits, the idea for a subscription was born. Despite not knowing how to do all the things, Kristy jumped in and had the courage to do it messy. She didn’t shy away from unfamiliar technology and used text message marketing to increase sales. 


The subscription grew quickly, selling out each time more slots were added. Kristy wanted to see how far this could go and knew she needed help to continue to grow. It was right about then that we met and Kristy became one of the first members of my Scale Your Box group, where subscription box owners who already have successful subscriptions learn how to take them to the next level. 


The Kristy’s Craft Box subscription has grown from just over 300 subscribers to more than 600 subscribers in the last four months! What she originally hoped would be a business that allowed her to quit her full-time job and spend more time with her family has grown into a business that supports her entire family. Kristy’s husband recently left his career to join the team full-time! 


There is so much to learn from and be inspired by in this episode. We talk about what can happen when you serve your audience first. Kristy also shares how important the connections made inside her community are to her members - and to her. The rapid growth of Kristy’s subscription business has been exciting to see - I know you’ll be inspired when you hear her tell her story. 


Important Links: 

Find and follow Kristy: 


Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


Find me on social:


Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

Join Launch Your Box

Hear from Sarah each week!

Do you want weekly tips for starting, launching, and growing a subscription box? Subscribe to get our latest content by email.

How to Get Your First 1000 YouTube Subscribers

May 12, 2024

Getting Started on Your Subscription Box Journey

May 02, 2024