Sarah’s Framework for a Live Unboxing Video | Episode 21

podcast social media strategies Jun 09, 2021


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Every month I do a LIVE unboxing video for my audience. It’s one of my favorite things to do and one of the best ways to engage with my audience, subscribers and non-subscribers. I teach members of Launch Your Box to do a LIVE unboxing every month as part of their marketing plan. It is SUCH a great way to connect with your subscribers and build community. It’s also an opportunity to create FOMO - showing potential subscribers what they’re missing out on and why they should join. 

In this episode, I walk you through my step-by-step LIVE unboxing process. Follow this process to take the stress and uncertainty out of doing your LIVE unboxing… every month. 

Doing the prep work makes your LIVE stress-free and more likely to reach a lot of people in your audience. 

  1. Set a date for your Subscription Box Unboxing
    • Setting a firm time for your live session lets your audience know when to expect the event and allows you to set reminders to help build interest.
  2. Set the stage, starting with an active background and good lighting.
  3. Create a hook to pique your audience’s interest and stop the scroll. 
    • Tell your audience what the video is about and what to expect in the first 15 seconds.


During your LIVE unboxing video:

  1. Encourage engagement with your audience.
    • As soon as you hit that live button and deliver your hook, start interacting with your audience (even if there’s nobody in your chat). 
    • Realize most of your views will come from the replay. Ask questions then come back and engage. 
  2. Tell the story of your box.
    • Share the inspiration behind your subscription box and how you curated it. Help them see how it all fits together. 
    • Get your audience invested in the box before they see it.
  3. Show off your highest-level subscription (if you have tiers).
    • Sharing your top-level box allows you to show off what you’re capable of and gets subscribers who might have gotten a lower-level box interested.
  4. Include a Call to Action (subscribe, get on the waitlist, etc).
  5. Thank your audience for being there and review the items in your box as you repack it. 


Your LIVE unboxing video should be at least 20 to 30 minutes long, but don’t be afraid to go a little longer if you have good engagement.

You’re not finished when the LIVE ends. Put that video into an email and send it to your mailing list. You’ll snag some of your audience that didn’t watch the LIVE session and get some more views and more people to follow your CTA. 

Don’t miss this chance to engage with your subscribers and show off the box you’ve put so much time into.

Join me for this episode as I walk you through the process of one of your most important marketing tools - a monthly  LIVE unboxing video.

Learn from me:

  • Subscription Box Blueprint eBook: This $10 ebook covers logistics from product selection to packaging to shipping. Plus a 90-day launch plan and bonus ‘Instant Scripts’ for your social media.
  • Launch Your Box: My complete training program that walks you step by step through how to start, launch, and grow your subscription box business.
  • Launch Your Box Podcast: I share tons of practical tips and strategies to help you start, launch, and grow your subscription box business. You’ll also hear from industry experts and current Launch Your Box members who are crushing it - get ready to get inspired!
  • One Box at a Time: Inside my book One Box at a Time, I show you the steps you need to follow to start and launch your subscription box. To turn your dream into reality. This book is filled with proven teachings, valuable resources, best practices, and action steps for you to take.


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